"The University of Illinois is also in turmoil. The university sports an Interim Chancellor, an Interim Athletic Director, and an Interim Football Coach; the game will be played at Soldier Field, making this an Illini Interim Home Game."
- Member for
- 6 years 39 weeks
|6 years 39 weeks ago||Marketing||
I'm not sure if you guys are quite understanding this. See the point of marketing is to make a product more appealing to potential consumers. The people at Maker's Mark realized that perhaps they could gain some positive feelings in Columbus by placing this ad on the Key Bank building there. This isn't Ohio State fans making fun of you, but instead a business that is based in a different state buying advertising space somewhere were it would garner the most buzz/goodwill. Just thought you guys might need a little brush up on the basics of marketing. You're welcome.