further adventures in Jed York being unsuited for his position
- Member for
- 6 years 6 days
|6 years 6 days ago||Marketing||
I'm not sure if you guys are quite understanding this. See the point of marketing is to make a product more appealing to potential consumers. The people at Maker's Mark realized that perhaps they could gain some positive feelings in Columbus by placing this ad on the Key Bank building there. This isn't Ohio State fans making fun of you, but instead a business that is based in a different state buying advertising space somewhere were it would garner the most buzz/goodwill. Just thought you guys might need a little brush up on the basics of marketing. You're welcome.