Student Survey Unkind To AD, Football Ticket Prices To Be Lowered Comment Count

Ace

There will be more on today's regents meeting in the days to come, as there's still much to parse through—the live streams I tried to view missed much of the action due to connectivity issues. I'll note a few important things right now, however.

President Mark Schlissel opened the meeting by saying he was "deeply disappointed" in the athletic department's initial response to the Shane Morris controversy, and he's still in the midst of evaluating the AD before making any potential changes. Importantly, the regents stated they support Schissel's mission to fix the issues in the department. It didn't sound like a firing is imminent, as Schlissel is still working to educate himself about the department; it also didn't sound like there are many road blocks left before a change would hypothetically be made.

Central Student Government president Bobby Dishell had more pointed statements, beginning with "the athletic department has broken its trust" with the students. He then cited a student survey—answered by an impressive 5,208 students, for about double the average response rate—that's been released in full via MLive (PDF link).

It does not reflect well upon the athletic department.

Had student seating remained general admission in 2014, less than 9,000 students would have bought season tickets this year (as opposed to under 12,000 this year under assigned seating). 

However, even fewer students intend to purchase next year at a price of $295. To maintain a student section of just under 12,000 students, the Athletic Department needs to drop student tickets to roughly $210, or $30 per game next year. To regain a student section of 20,000 students, the Athletic Department needs to drop the price of student tickets to roughly $150 next year.

The department, at least, has agreed to "significantly" lower prices for student tickets next year, though an exact figure hasn't been determined. That may be a step towards repairing this regime's relationship with the student body, but the other results from the survey make it appear that it's broken beyond repair.

Though the Athletic Director was never mentioned, by name or by title, in the survey, David Brandon is mentioned 1,208 times by respondents (the phrase “Fire Brandon” was used 110 times by respondents). Almost none of the respondents have positive things to say about Mr. Brandon’s tenure as Athletic Director.

The CSG put forth several recommendations, including lowering ticket prices, expanding the student section in the lower bowl for basketball, being "forthcoming and transparent" when crises occur, and shifting "away from commercialization" in the department.

Most damning, perhaps, are the word clouds published based on responses to the following questions [click the word clouds to embiggen]:

1. Before coming to the University, what is one word that you would use to describe Michigan Football?

2. What is one word you would use to describe Michigan Football today?

I'd say those speak for themselves.

Comments

sheepdog

October 16th, 2014 at 5:01 PM ^

Interesting note -

I graduated from the university of Alabama in 2004,during a time when they were doing significant stadium renovations.

During my time there, home games were sold before the season in a package to students for a flat fee of $5.00 per game regardless of who was on the schedule. No dynamic pricing, no ticket price increasing, no gauging.  

The goal was not to make money and they created interest and made students feel important.  Home games were a blast, despite UA going through their rough patch.

UMForLife

October 16th, 2014 at 5:12 PM ^

Oh My! This is hitting the fan. President and the regents are kicking butt. These statements are damning. The one point I want to make is that, if you are a leader and people are against you, you get to face the music and apologize and correct it yourself. The minute you have people talking to your boss and not you, you are in trouble. You are not going to be able to fix it. Because, if people have any other gripes in the future, they won't come to you and they will go to your boss. You won't be able to earn the trust back. I am having a hard time believing that DB can survive this. Even if he does, I don't see how he can sustain it.

m1817

October 16th, 2014 at 5:18 PM ^

Student ticket sales in 2015:

12,000 @ $210 = $2,520,000

20,000 @ $150 = $3,000,000

If no one else buys the 8,000 ticket difference, it's pretty obvious that the increase in ticket sales offsets the lower price.

pearlw

October 16th, 2014 at 9:02 PM ^

I totally agree with your sentiment about students. I was just replying to a post about justifying the cheaper ticket prices by saying Mich would make more revenue...no way. The post said it was pretty obvious that increase in ticket sales would offset the lower price...not a chance.You could charge $100 for each OSU fan wanted to see that game and thats an additional $800,000 right there which offset his math before even considering the MSU game.


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TreyBurkeHeroMode

October 16th, 2014 at 5:22 PM ^

I once talked with then-incoming Wayne State University president Dr. Irv Reid when he was announcing some investments in their athletic programs. I'm paraphrasing, but his reasoning was that for a university, athletics are really the only time where you've got undergrads, graduate students, faculty, staff, alumni and surrounding community members all intermingled and interacting in a meaningful way. In many ways, sports serve as the commons of the modern American university and Dr. Reid thought they were worth investing in for that reason.

I think that mindset is antithetical to Brandon's apparent view of his constituencies -- donors, sponsors, maaaaaybe the athletes themselves. The fans in the stands aren't stakeholders -- they're eyeballs to be sold, wallets to be tapped, display mannequins for branded apparel and a backdrop for the TV cameras. 

worstever

October 16th, 2014 at 5:55 PM ^

I would gladly donate to the U to keep student tix prices low...they are the lifeblood of the games and future generations of fans. I can recall my 97' student tix going for under $20 a game and we felt an obligation at that price to attend the games...and yeah, there were no gaps in the seating.

MUUM79

October 16th, 2014 at 7:38 PM ^

I remember the announcers calling the michigan penn state game saying how strange it was that the players referred to michigan as a "Brand". There is a deep cultural change that needs to occur.

umumum

October 16th, 2014 at 8:24 PM ^

it was only a year ago that many on this blog were calling for Brandon to take student tickets away (not just individually but collectively) because the students weren't showing up early enough for games.  How things have changed.

flinttc

October 16th, 2014 at 8:51 PM ^

Now if we could get all the students to pledge to be in their seats before kickoff for each game regardless of opponent, instead of at halftime, if at all!!!  If you buy tickets, you better be there!

umumum

October 16th, 2014 at 10:22 PM ^

was to yell at the students?  I think you forget that student attendance was probably just about the same--ya know, pushing down, leaving the impression of open seats at the top--when you were in school.  Relax--it ain't really that important.

MinWhisky

October 16th, 2014 at 9:13 PM ^

...hiring a 'Michigan Man' to lead the football program and return to 'Manball'.  I'm sure Brandon could argue that bringing in Brady Hoke was being responsive to the wants of much of the Athletic Department, many former football players, the old head coach, and a big segment of the fanbase.  Unfortunately, Hoke and his staff have not met expectations and are therefore 'DISAPPOINTING'.   

I find a lot of the bloggers here to be disengenuous regarding the importance of 'Tradition'.  If the program was 7-5, 8-4, and then 11-2 in his first three years, we would not be hearing this outcry.  The emphasis in the football hire should have been on getting the best head coach available instead of the focus on getting a 'Michigan Man'.  The most successful Michigan head coaches were creative and innovative - they did not follow traditions.

Don't misunderstand me.  I would welcome a return to the 'traditional' game day experience of the late 60s and 70s.  I love the band and consider it to be an integral part of the game, dislike piped in music and modern 'gimmicks', and believe student tickets should be inexpensive. 

Blusqualo

October 17th, 2014 at 12:09 AM ^

The survey and the word clouds really addressed almost everything, even the part about the AD creating a schism between the athletes and the rest of the greater university community. It really put things in a new light with the teams "Us" mentality, the "Us" is an undefined group and includes who you percieve it does. If players feel that "Us" is just the players and coaches, they are right. If they feel "Us" also includes all athletes, or former players, they are right. However if the players believe that "Us" includes 113,000 in the stadium, all the students, alumni, faculty and all the fans across the state and around the world, they are right.

freejs

October 17th, 2014 at 1:00 AM ^

I cannot stand the "you don't support the athletes" bullshit, and my first reaction was to laugh my ass off at the cloud, but then I thought about the guys on the team, and, this shouldn't have been published. Fucked up. Can you imagine how these guys feel reading this? I have a horrible feeling we may be about to see some athlete/student body dustups. I don't see most on the team reacting well to this. 

MGoCombs

October 17th, 2014 at 10:18 AM ^

I agree on the word cloud. No matter who people are directing that at, it's going to make you feel bad if you're a player. It would be like if your CEO was a really nice guy but running the company in the ground with incompetence, while you were working your tail off. It would still hurt to read that your hard work has resulted in a disappointment or embarrassment, even if the insults weren't meant to be a reflection of your work.


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Blue in Yarmouth

October 20th, 2014 at 1:09 PM ^

I keep having this reccurring nightmare that this clown weathers this storm. Honestly, I think I'll vomit if he's still here next year. I could live with Hoke if he somehow wins out (but that would be the only way) but DB has to go.