Student Survey Unkind To AD, Football Ticket Prices To Be Lowered
There will be more on today's regents meeting in the days to come, as there's still much to parse through—the live streams I tried to view missed much of the action due to connectivity issues. I'll note a few important things right now, however.
President Mark Schlissel opened the meeting by saying he was "deeply disappointed" in the athletic department's initial response to the Shane Morris controversy, and he's still in the midst of evaluating the AD before making any potential changes. Importantly, the regents stated they support Schissel's mission to fix the issues in the department. It didn't sound like a firing is imminent, as Schlissel is still working to educate himself about the department; it also didn't sound like there are many road blocks left before a change would hypothetically be made.
Central Student Government president Bobby Dishell had more pointed statements, beginning with "the athletic department has broken its trust" with the students. He then cited a student survey—answered by an impressive 5,208 students, for about double the average response rate—that's been released in full via MLive (PDF link).
It does not reflect well upon the athletic department.
Had student seating remained general admission in 2014, less than 9,000 students would have bought season tickets this year (as opposed to under 12,000 this year under assigned seating).
However, even fewer students intend to purchase next year at a price of $295. To maintain a student section of just under 12,000 students, the Athletic Department needs to drop student tickets to roughly $210, or $30 per game next year. To regain a student section of 20,000 students, the Athletic Department needs to drop the price of student tickets to roughly $150 next year.
The department, at least, has agreed to "significantly" lower prices for student tickets next year, though an exact figure hasn't been determined. That may be a step towards repairing this regime's relationship with the student body, but the other results from the survey make it appear that it's broken beyond repair.
Though the Athletic Director was never mentioned, by name or by title, in the survey, David Brandon is mentioned 1,208 times by respondents (the phrase “Fire Brandon” was used 110 times by respondents). Almost none of the respondents have positive things to say about Mr. Brandon’s tenure as Athletic Director.
The CSG put forth several recommendations, including lowering ticket prices, expanding the student section in the lower bowl for basketball, being "forthcoming and transparent" when crises occur, and shifting "away from commercialization" in the department.
Most damning, perhaps, are the word clouds published based on responses to the following questions [click the word clouds to embiggen]:
1. Before coming to the University, what is one word that you would use to describe Michigan Football?
2. What is one word you would use to describe Michigan Football today?
I'd say those speak for themselves.
October 16th, 2014 at 5:01 PM ^
Interesting note -
I graduated from the university of Alabama in 2004,during a time when they were doing significant stadium renovations.
During my time there, home games were sold before the season in a package to students for a flat fee of $5.00 per game regardless of who was on the schedule. No dynamic pricing, no ticket price increasing, no gauging.
The goal was not to make money and they created interest and made students feel important. Home games were a blast, despite UA going through their rough patch.
October 16th, 2014 at 5:12 PM ^
October 16th, 2014 at 5:14 PM ^
There's a lot more damning commentary and data in there than the student word clouds.
October 16th, 2014 at 5:18 PM ^
Student ticket sales in 2015:
12,000 @ $210 = $2,520,000
20,000 @ $150 = $3,000,000
If no one else buys the 8,000 ticket difference, it's pretty obvious that the increase in ticket sales offsets the lower price.
October 16th, 2014 at 6:15 PM ^
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October 16th, 2014 at 7:25 PM ^
But I think the bigger issue is that students really shouldn't be treated as a cash cow. Everything should be done to encourage as much student interest as possible.
October 16th, 2014 at 9:02 PM ^
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October 16th, 2014 at 5:22 PM ^
I once talked with then-incoming Wayne State University president Dr. Irv Reid when he was announcing some investments in their athletic programs. I'm paraphrasing, but his reasoning was that for a university, athletics are really the only time where you've got undergrads, graduate students, faculty, staff, alumni and surrounding community members all intermingled and interacting in a meaningful way. In many ways, sports serve as the commons of the modern American university and Dr. Reid thought they were worth investing in for that reason.
I think that mindset is antithetical to Brandon's apparent view of his constituencies -- donors, sponsors, maaaaaybe the athletes themselves. The fans in the stands aren't stakeholders -- they're eyeballs to be sold, wallets to be tapped, display mannequins for branded apparel and a backdrop for the TV cameras.
October 16th, 2014 at 5:38 PM ^
Students are powerful people when speaking in a combined voice.
October 16th, 2014 at 5:55 PM ^
October 16th, 2014 at 7:26 PM ^
October 16th, 2014 at 7:38 PM ^
October 16th, 2014 at 8:24 PM ^
it was only a year ago that many on this blog were calling for Brandon to take student tickets away (not just individually but collectively) because the students weren't showing up early enough for games. How things have changed.
October 17th, 2014 at 12:10 PM ^
No doubt Brandon is gouging everyone with ticket prices and that is an issue. It's a separate issue when students do buy those tickets and then just don't show up or show up late when others would gladly be in those seats.
October 16th, 2014 at 8:51 PM ^
Now if we could get all the students to pledge to be in their seats before kickoff for each game regardless of opponent, instead of at halftime, if at all!!! If you buy tickets, you better be there!
October 16th, 2014 at 10:22 PM ^
was to yell at the students? I think you forget that student attendance was probably just about the same--ya know, pushing down, leaving the impression of open seats at the top--when you were in school. Relax--it ain't really that important.
October 16th, 2014 at 9:13 PM ^
...hiring a 'Michigan Man' to lead the football program and return to 'Manball'. I'm sure Brandon could argue that bringing in Brady Hoke was being responsive to the wants of much of the Athletic Department, many former football players, the old head coach, and a big segment of the fanbase. Unfortunately, Hoke and his staff have not met expectations and are therefore 'DISAPPOINTING'.
I find a lot of the bloggers here to be disengenuous regarding the importance of 'Tradition'. If the program was 7-5, 8-4, and then 11-2 in his first three years, we would not be hearing this outcry. The emphasis in the football hire should have been on getting the best head coach available instead of the focus on getting a 'Michigan Man'. The most successful Michigan head coaches were creative and innovative - they did not follow traditions.
Don't misunderstand me. I would welcome a return to the 'traditional' game day experience of the late 60s and 70s. I love the band and consider it to be an integral part of the game, dislike piped in music and modern 'gimmicks', and believe student tickets should be inexpensive.
October 17th, 2014 at 12:09 AM ^
October 17th, 2014 at 1:00 AM ^
I cannot stand the "you don't support the athletes" bullshit, and my first reaction was to laugh my ass off at the cloud, but then I thought about the guys on the team, and, this shouldn't have been published. Fucked up. Can you imagine how these guys feel reading this? I have a horrible feeling we may be about to see some athlete/student body dustups. I don't see most on the team reacting well to this.
October 17th, 2014 at 10:18 AM ^
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October 17th, 2014 at 10:35 AM ^
I've also been on a campus where the football team is bad and the guys feel underappreciated and it can get really ugly.
October 17th, 2014 at 10:12 AM ^
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October 20th, 2014 at 1:09 PM ^
I keep having this reccurring nightmare that this clown weathers this storm. Honestly, I think I'll vomit if he's still here next year. I could live with Hoke if he somehow wins out (but that would be the only way) but DB has to go.
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