MDen announces Detroit location in District Detroit

Submitted by Wolverine Devotee on September 20th, 2018 at 2:39 PM

Very exciting news for those of us on the Eastside. 


Located on the street-level of the new nine-story Little Caesars world headquarters campus expansion, the 4,000-square foot space will feature two storefronts; one for The M Den merchandise and another for The Victors Collection by The M Den. The special collection targets alumni and features high-end accessories, golf and business casual apparel.

Scott Hirth, president and co-owner of The M Den, has been exploring options for a first Detroit location since he and his partners took over the family-owned business in 2013.

“It was very important to us that the next round of investment was in the city of Detroit,” Hirth said. “With the resurgence, we wanted The M Den and by extension, the University of Michigan, to put our stamp on Detroit.”

The Detroit shop will become its seventh brick-and-mortar location, featuring the same high-quality, authentic products found at its flagship along with new, Detroit-themed Michigan merchandise. Hirth also anticipates hosting dedicated events at the new shop, including signings with professional athletes.

Signings with professional athletes? 

Will we finally get a Jabrill Peppers signing? Or...........Tom Brady. Imagine the crowd that would draw. With the Loins being just a short distance away, perfect opportunity for Michigan alumni in the NFL to come do a signing.  

MDen just keeps getting bigger and better. 


The Mad Hatter

September 20th, 2018 at 3:45 PM ^

I can see how someone like you would feel that way.  I don't own 1/50 the amount of M gear that you do and I avoid the State Street store because it's way too big. 

It just makes me sad that every damn store and most restaurants have to be a part of some faceless corporate chain now.  The world needs more variety, not less.



September 20th, 2018 at 4:08 PM ^

I used to feel this way until I realized that most small stores (especially those in small towns) suck super duper hard.

I am a fan of local restaurants and local businesses that make stuff, and will support them in anyway I can.  And when a local dude sells a niche product, that is the first place I will go if I want to dabble in cycling or decide, after 30 years on this earth, that a Dulcimer is something I need to master for some reason.

Bu local, non-specialized retail stores suck. Give me a chain (whether small or huge) over some dinky store with high prices and a small inventory any day of the week.


September 20th, 2018 at 7:00 PM ^

MDen was in a position to buy Moe's and let it die because it had already failed on its own.

Other than nostalgia and a cool location, Moe's had nothing special to offer. That's okay for a museum but it's not much of a business model.

UGP (and hell, even Steve and Barry's back in the day) did a much better job of serving a different niche of the market from the "mainstream" MDen.

Jack Hammer

September 20th, 2018 at 8:01 PM ^

Just ordered a dog sweater - no delays.   

(Plus a new sweatshirt for my eldest daughter who can hand it down to her sisters.  Plus hockey sweater looking pull over hooded sweatshirt for me.  Part of my honorary $150 gear spend every fall.)

Also noticed they now offer some "The Mitten State" gear on MDen.  Isn't The Mitten State owned by Sparties?  Did I just inadvertently financially support the enemy?  Dirty.  I feel a little dirty.