America's 25 Douchiest Colleges

But even in his coaching career, I did not find a level of excess worthy of your level of condemnation (though I recognize that, being in the field of finance, you must balk at excesses). 

Indeed, Heisman’s average career margin of victory was 9.3.  Granted, he did once get terribly pissed off when Cumberland’s baseball team thoroughly embarrassed the GaTech baseball team he coached by a 22-0 score.   He later found out that they did so by suiting up a professional team in Cumberland uniforms.  Cumberland knew they had to play a pissed-off powerhouse GaTech FB team the next year.  So what did this honorable school do?   They decided to back out on their contract and discontinue their FB team. 

Heisman gave them a choice: either accept their punishment for $500 and an all-expense paid trip to Atlanta or pay them $3000 for the missing gate receipts.  They accepted.

Ga Tech then---with real student athletes, not pros dressed up as college kids---delivered to Cumberland a response roughly proportional to what the Ga Tech BB team got from them: a 22-0 loss.. But since football scores tend to run about 10x more than BB scores, Heisman ran up the score against Cumberland’s FB team by a factor of 10 (222-0).   Granted, that may have been two points too much; and it did make Cumberland look worse than they really were.  .   The week before, powerhouse Sewanee could only squeak out a narrow 107-0 win vs. the same Cumberland team.   Nevertheless, Heisman had reminded the national media of Cumberland’s past antics.   Finally, the national media—or what there was of it in 1916--also stopped ignoring his FB team.  Unfortunately, it also made Cumberland famous and enabled them to revive their own program.