NCAA has begun process to allow athlete to profit off likeness

Submitted by Wolverine Devotee on October 29th, 2019 at 1:49 PM

NCAA just released a statement saying the process has begun to allow “student athletes to benefit off of their name and likeness.”

Statement has a line that says “we must embrace change”

https://www.ncaa.org/about/resources/media-center/news/board-governors-starts-process-enhance-name-image-and-likeness-opportunities

Wolverine Devotee

October 29th, 2019 at 1:50 PM ^

ATHLETES

Specifically, the board said modernization should occur within the following principles and guidelines:  

  • Assure student-athletes are treated similarly to non-athlete students unless a compelling reason exists to differentiate. 
  • Maintain the priorities of education and the collegiate experience to provide opportunities for student-athlete success. 
  • Ensure rules are transparent, focused and enforceable and facilitate fair and balanced competition. 
  • Make clear the distinction between collegiate and professional opportunities. 
  • Make clear that compensation for athletics performance or participation is impermissible. 
  • Reaffirm that student-athletes are students first and not employees of the university. 
  • Enhance principles of diversity, inclusion and gender equity. 
  • Protect the recruiting environment and prohibit inducements to select, remain at, or transfer to a specific institution.

kalamazoo

October 29th, 2019 at 2:52 PM ^

Remember that someone is trying to post before others post, to create one master thread and to get the credit for breaking the news first. 

So for that reason, and only for breaking news, I have no problem with someone posting the 10 word tweet and then follow-up on the first post below.

When two people post at the same time, it sometimes seems that the one posted first gets the most follow-up replies, and not the post with the best information.

As seen on the Simpsons:

- Homer: Well do you want it done fast or do you want it done right?

- Marge: Well fast, like all Americans.

(So Homer and Bart blow apart a stuck drawer with mini-dynamite firecrackers.)

Drew Henson's Backup

October 29th, 2019 at 2:57 PM ^

You make a compelling argument in regards to the breaking news category.

There's still a problem if the rest of the informative update comes after the initial 6 responses, so it's not a perfect system.

Being able to edit an OP would help. If only.

Chalky White

October 29th, 2019 at 3:24 PM ^

Well you also have to remember that someone wants to reply first. It's the cost of doing business. No one really upvotes OPs. You have to queue up some information to paste into the 1st post before someone responds. It's the cost of doing business.

MaizeAndBlueWahoo

October 29th, 2019 at 3:00 PM ^

Remember that someone is trying to post before others post, to create one master thread and to get the credit for breaking the news first.

This sounds like a bug, not a feature.  I know people sometimes give themselves special e-points for being the first to break news, but it doesn't seem like they should.

shoes

October 29th, 2019 at 5:40 PM ^

When I worked for a college food service when I was still in high school, I started out doing pots and pans dutifully  following how my boss showed me to thoroughly wash the pans. In my first half hour the pans started stacking up way faster than I could wash them, halfway up to the ceiling. A seasoned worker saw my problem, walked over and said we have a motto around here: half-assed, but fast! Helpful advice in that context.

reshp1

October 29th, 2019 at 2:14 PM ^

Protect the recruiting environment and prohibit inducements to select, remain at, or transfer to a specific institution.

I wonder how they think they're going to do this. A school like Michigan with a big fanbase is going to be inherently more lucrative than a smaller one.

LJ

October 29th, 2019 at 2:23 PM ^

I have no idea how they'll stop this from turning into straight up pay-to-play.  If the boosters were willing to make under-the-table payments for a players' services before without recouping any beneficial advertising from the player, why won't they just do the same thing above board now, couched as a NIL payment?

Michigan Booster X pays Cam McGrone $50,000 for signing a jersey or starring in two-minute YouTube video or whatever, with the obvious implicit requirement that Cam McGrone needs to sign with Michigan first to do it (which of course is what Booster X really cares about -- the NIL stuff is just window dressing).  Won't that be perfectly legitimate under this system?

Not that I have any problem with that.  Just seems like the obvious direction this will go.

MaizeAndBlueWahoo

October 29th, 2019 at 2:32 PM ^

I'm sure it all will.  That was one of the main problems I always had with NIL payments to begin with.  The argument that all these cheaters in the SEC are already doing exactly this and nobody cares is something I find convincing, though.  I suppose we'll see if the NCAA tries to write some rule about what constitutes a legit NIL payment (which they'll then have no interest in enforcing.)

The Mad Hatter

October 29th, 2019 at 2:34 PM ^

They won't be able to stop it.  We'll finally be on a more level playing field with the schools that are already paying players.

This is going to be great for us.  We have a great brand with worldwide recognition, and a huge and wealthy network of alumni, fans, and supporters.  If we play this right, we could have a top 5 recruiting class every single year.

WolvinLA2

October 29th, 2019 at 6:42 PM ^

Exactly this.  In principle, I'm not in favor of most of the paying players stuff, but I also understand that it's not the good ole days and that some programs are already doing it.  Making it legal allows Michigan (whose pockets are as deep as anyone's) to have a level playing field with the Clemsons and Auburns of the world.  

old98blue

October 29th, 2019 at 2:52 PM ^

That's exactly how I see it how is a smaller school with a small fan base going to get quality athletes. To me it seems like the rich will get richer didn't schools like Indiana in Minnesota will struggle and that's in the Big Ten what about all the Mac schools and Conference USA they can't offer as lucrative deals.

I see this being used as a recruiting tool for the bigger schools and by bigger schools I mean the top 10 to 15 schools in the country

HAIL-YEA

October 29th, 2019 at 3:10 PM ^

I disagree, those schools might actually improve in recruiting. Now most recruits will have to decide whether they want to get paid a little at an IU or Minnesota or sit on the bench and get nothing at OSU.  I actually think this might spread the wealth around a bit more in recruiting instead of push more kids to top 10 schools. 

Phaedrus

October 29th, 2019 at 9:59 PM ^

I think it's more nuanced than that. Indiana football might struggle because they are the third best football team in the state (though it will surely benefit their basketball team). But Minnesota is the best—and pretty much only relevant—team in their state. We, on the other hand, share our state with another B10 school. They have approximately the same number of students as Michigan (which means similar alumni base) and they're a good school.

As for the MAC schools and the like…the P5 and NCAA have forbidden them from participating in the playoffs and BCS before even when they deserved in. UCF, TCU, Boise State, etc. all have legitimate gripes against a system that was rigged against them. It really doesn't make sense for them to be FBS teams if we don't afford them the same opportunities.

However, UCF actually has quite a few more students than Michigan. Miami (YTM) is pretty small. Who knows how it will shake out, but historically, a university's financial and academic success and size have not necessarily correlated to football success. For example, Miami (NTM) has slightly more students than Miami (YTM) and is a much better school.

I guess the gist of this post is who knows how it will shake out, but I would bet that there will be some surprise winners and losers.

MileHighWolverine

October 29th, 2019 at 3:35 PM ^

I'm not sure I buy this, as much as I'd like to, because the SEC is nuts about winning football games. Every SEC slappy will be more than happy paying $50 bucks a year, or more, to a recruiting fund that's used for this very purpose and there are more SEC slappy's out there than we have alums willing to continuously shell out big bucks.

This is going to be nuts very, very quickly.

Drew Henson's Backup

October 29th, 2019 at 2:24 PM ^

So weird that the first bullet point incorrectly uses "assure" instead of "ensure" especially since they correctly use "ensure" two bullet points later.

Regardless, they can't assure/ensure/insure half the things they want to there, so it's absurd to me to even list them. "Protect the recruiting environment and prohibit inducements to select, remain at, or transfer to a specific institution." Who are you kidding? That's impossible. They aren't even doing that now!

J.

October 29th, 2019 at 2:43 PM ^

The problem is, it'll be next to impossible to get licensing clearance.

EA isn't going to negotiate individually with every single D-I football player.  And the last thing that the NCAA wants to do is to see the students moving toward a union, which would enable collective NIL rights to be sold.

DrMantisToboggan

October 29th, 2019 at 2:55 PM ^

EA can simply create a standard agreement for players and that each school receives, and every player that doesn’t agree to it will be replaced with a generic, computer-generated player. No negotiation has to take place at all, actually, unless the players were to unionize to demand a greater royalty rate, and that won’t happen. The video game is not how players will make money off NIL rights, so I really don’t see players fighting against a game. Also, college athletes generally like sports video games and are happy to see themselves in them. It will happen.

Drew Henson's Backup

October 29th, 2019 at 3:04 PM ^

I thought the only reason the game stopped was because the court said you have to pay players if you use their likeness. EA said no problem but the NCAA said no-can-do. So if they aren't going to pay players, what changes?

To make the game the way we want it made, someone has to pay the players and I don't think it can be done through the schools (per the NCAA). It would have to come directly from EA.

I am sure I have lots of things wrong here, so somebody please come clean up my mess.

 

 

DrMantisToboggan

October 29th, 2019 at 4:33 PM ^

Yeah, I don't think it would be too difficult. EA would mail schools agreements to pass out to the players, or EA reps would go to schools individually (probably the former). The agreements are between EA and the individuals (the football staff is literally just delivering mail). Once you signed your agreement and EA has your information it would just be receiving royalty checks in the mail like other people do. I'm guessing this is basically how it would work.