OT: MGoBlog in Ross Curriculum

Submitted by OldMaize16 on

We're currently learning about Brian and MGoBlog in one of my business classes. I did not realize how popular and imporant my favorite football blog really was.

LSAClassOf2000

November 17th, 2015 at 2:59 PM ^

At the end of the semester, perhaps you could post the UFR of the class for us so that we may all at least get the gist of the discussion you are currently having. You could do "Syllabus Watch" as well as you move throughout the discussion and required reading. There is no reason that any class cannot be made into a living embodiment of this place. 

ST3

November 17th, 2015 at 5:54 PM ^

I'm also very curious about the Blog's finances. Normally, I'd say it's his site so it's none of our business, but there is that little Beveled Guilt, "Make A Donation" button. I think if you ask for donations you should be a little more transparent than the average blog that doesn't.

Andrew Sullivan discussed the Daily Dish's finances quite a bit when he went out on his own. They were pulling down close to $1M using a subscriber based system and no advertising.

Brian is getting over 8M page views in the last 30 days. 94M in the last 365 days.

https://www.quantcast.com/mgoblog.com#trafficCard

I could be way off on this, but I'm going to guess MGo gets about $1 for 1K page views. That puts his ad revenue around $94K. I have no idea how much beveled guilt is, but he's probably not getting filthy rich off of advertising. No, MGoBlog is not going to take over the world, not yet, at any rate.

http://www.marginhound.com/revenue-model-study-for-small-websites/

P.S. MGoBlog is ranked 7196th in the US in monthly visitors just trailing "lookdamngood.com" and just two spots ahead of "erectiledysfunctionprotocol.com".

Magnus

November 17th, 2015 at 7:11 PM ^

He also has to pay income taxes on that $94,000,000 (or however much it is).

Of course, there are other paid advertisements, the Beveled Guilt button, HTTV, etc., so there are more avenues of income than just ad revenue.

If he were running the site alone, he would be making a pretty good income. And maybe he still is. But yeah, with multiple employees, he's probably not making a killing.

imdeng

November 17th, 2015 at 7:44 PM ^

Ah well... I am the instructor for the class - TO300 Business Information Systems is a core class in Ross undergraduate curriculum.. We discuss the Kickstarter campaign for the Hail to the Victors book as part of class discussion on how small businesses are leveraging social media.

The fact that OP started the thread while the class was in progress is a little disturbing though :-)

 

2timeloozer

November 17th, 2015 at 9:09 PM ^

At least he didn't say "My maroon professor thinks MGoBlog is worthy of discussing in this class for which I'm paying $6000."  

Substitute the god awful Benihana HBS case and $800 and I flashback to my MBA in '88.  Money and time I'll never get back.

Kidding of course.