February 11th, 2010 at 9:05 PM ^
Not a big fan personally.
February 11th, 2010 at 9:08 PM ^
Ya it looks horrible and very cheap for the Red Wings image.
February 11th, 2010 at 9:09 PM ^
You know it's a fail when the ad is for Spartan anything. Beyond the brand, the placement and introduction of these ads really blows. I realize we are all trying to be creative in this environment, but this one is a little too much.
February 11th, 2010 at 9:15 PM ^
I hate it and will never watch the Red Wings again. Go Sharks.
February 11th, 2010 at 9:16 PM ^
it's being broadcast nationally on NHL Network
February 11th, 2010 at 9:24 PM ^
If this is on nationally, isn't Spartan Stores a regional brand? Maybe the virtual ads are channel specific?!? Not a fan of them.
February 11th, 2010 at 9:24 PM ^
Blacked out for me on Directv. Still this is ridiculous.
February 12th, 2010 at 2:17 AM ^
NHLNetwork
February 11th, 2010 at 9:45 PM ^
Took me a while to figure out what the heck was going on!! I thought for sure the first ad would be for Belle Tire though. Belle Tire!!
February 11th, 2010 at 10:35 PM ^
It took me a while to realize they were digital. Maybe because I don't have HD or because I'm an idiot. I don't think they look bad. I don't think they look great either... but they're not bad.
February 12th, 2010 at 2:13 AM ^
Tonight was the first night I can remember that the Wings have done it. I remember the first game of the season the Rangers had it on and I thought it was a real advertisement on the glass at first. Pretty much every NHL team has been doing this throughout the year.
Personally, it annoys me because I keep looking at the ad on the glass instead of watching the play.
February 12th, 2010 at 2:17 AM ^
"Pretty much every NHL team has been doing this throughout the year."
I don't think so. I watch a lot of hockey and have only seen it a handful of times.
February 12th, 2010 at 7:46 PM ^
I have NHL Center Ice and see it most of the time I tune into a game.
February 13th, 2010 at 7:33 PM ^
Just tuned in to the game this evening and noticed this for the first time. Ugh. Apparently the ads around the boards aren't enough. Makes me want to avoid Belle Tire.