Breaking down Michigan's $169M deal with Nike
"The return of the “swoosh” to the Michigan Athletics apparel is emblematic of much more than a shiny new contract, but of a revitalized fan base and newly energized student athletes. But still, according to students, athletes and alumni, regardless of the changing dynamics between apparel contracts and the school, the block M will always belong to fans of Michigan football.
Following the end of the athletic department’s apparel contract with Adidas, Interim Athletic Director Jim Hackett announced a new partnership with Nike. The deal, which will run through 2027, made history as the largest such contract in the history of college football at $169 million over 15 years. By comparison, the second largest apparel contract, between Notre Dame and Under Armour, totals $90 million over 10 years."
Source: The Michigan Daily, 9/22/2015, Allana Akhtar
https://www.michigandaily.com/section/statement/nike-adidas-deal
September 23rd, 2015 at 11:08 AM ^
They are as these exact photos were posted here last week. The color scheme also looks like some weird version of Cal.
September 23rd, 2015 at 11:17 AM ^
I always thought Cal's colors were the same as ours, but I could be wrong.
September 23rd, 2015 at 11:46 AM ^
Yellow numbers on white? Have we not learned from the past 5 years?
September 23rd, 2015 at 11:32 AM ^
After reading BLL I wonder how much effort Adidas actually put into trying to extend the deal. Apparel grievances aside it seems that Brandon did not make any friends over there.
September 23rd, 2015 at 11:38 AM ^
Adidas has no concept of brand management. This apprell deal has been a disater from the start. From ripped jerseys to hideous alternetes to fifty shades of maize on the sidelines I can't wait for this deal to expire next spring.
September 23rd, 2015 at 11:58 AM ^
Michigan back to Nike. Back to winning.