I don't get it. I mean, I get it: when Seth said he wanted to do a post about what Adidas inflicted on us I was like YES THAT. A combination of incompetent Germans and a weak or nuts AD was literally not a pretty sight over the past few years. I don't get the WOO NIKE half of that:

"We certainly heard it from fans a fair amount, 'when's Nike coming back?' " says Scott Hirth, co-owner of the M Den, Michigan's official athletic retailer. "There's no two ways around it, and there's no way to sugar coat it. Adidas and football success didn't go hand in hand, and we can't dispute that.

"I think for a lot of fans, it's a feeling of 'Michigan's the best, Nike's the best, Michigan should be with Nike.' "

A shirt's a shirt to me. A jersey is a jersey until it becomes two halves of a jersey flopping in the wind. Nike is no stranger to fashion disasters itself. A lot of people are super happy about this because they owe brand loyalty* to a company that probably makes much of its stuff in literally the same buildings other apparel companies do. So it's a bit weird.

*[I reserve brand loyalties for places they really matter: tortillas. Mission forever. If you bring Azteca into my home I will bludgeon you with them and then kick you out.]

But whatever man, I'm happy you're happy. For athletes it's a different story, of course: the gear is important, especially shoes. And Nike seems to have reputation there that is worth something.

If it makes them happy and a bunch of other people happy, that is a good thing to do even if it does not grow the bottom line as much as possible. The athletic department isn't a profit-driven enterprise, so what should it drive to? Making its stakeholders happy. This appears to do that.

And it might not even leave money on the table. I wonder what metrics Hackett is using when he says this:

Jim Hackett has no problem saying that Michigan's new apparel deal is the largest in the country, topping any other collegiate apparel contract.

Hackett, speaking with a handful of reporters on campus Tuesday, said Michigan would have netted the country's largest apparel deal from Nike, Under Armour or Adidas, but ultimately opted to return to the swoosh.

I wonder because of that reportedly bonkers Under Armour offer to Texas, and reports that Nike was coming in under the other two companies. If other company X is willing to offer more to Michigan they will probably offer more to someone else as well. Not because they're worth more than Michigan. Because it's worth more to company X to have something approximating Michigan.

We'll find out soon enough, and I bet he's right in some way or another since they're going to release numbers next week. I mean, you'd think so. It's common sense. I am going to apply that now.

He's got an average of being excellent. Last April a mailbag post contained a rundown of the various negotiations Michigan executed during the Brandon era. The results there were not pretty:

• Brady Hoke was hired and then paid top ten numbers,
• Michigan was stuck in a different division than OSU (with a crossover game),
• Michigan got an unpleasant home/road split in the 14-team league,
• Notre Dame punked Michigan when they ended the contract,
• Mitch McGary did not have his suspension reduced despite the NCAA changing their rules about pot tests
• Al Borges was offered a 300k raise.

Since Hackett has arrived he has hired Jim Harbaugh for far less than he would get from an NFL team and locked down a Nike contract that can be plausibly called the biggest in the country. What do you think about THAT, Bastian Schweinsteiger?

I agree: not bad at all.

Maize. Maize is not blinding yellow. It is not regular yellow. It is an orangey yellow. It is like the image that leads this post. If Michigan actually starts wearing maize that would be nice.

A jumping man. Nike's Jordan thingy is part of their deal with Michigan. I made an offhanded comment about it in the news post about the deal and got several "NO, SERIOUSLY" replies in the comments and on twitter about it. More detail is available at MLive:

According to a Nike spokesperson, Michigan basketball will become the fifth program outfitted by Jordan Brand. The Jordan Brand currently outfits North Carolina, Georgetown, California and Marquette in men's basketball and North Carolina and Georgetown in women's basketball.

That is a weird—but exclusive!—grouping of teams to join. It includes a team that just locked down Jaylen Brown, who repeatedly said he'd play at an Adidas school. Good job, good effort, Adidas.

Anyway. If any logo on a thing can get recruits to sign up for something it appears to be this logo. I think cold, hard cash works better, though.

GAMBLING! ESTABLISHMENT! AND SO FORTH! Ole Miss is being investigated for hijinks in the recruitment of Laremy Tunsil, a five-star OL who walked right into their starting OL. Tunsil was just arrested for domestic assault against his stepfather, who apparently took whatever cash was on offer from TMZ for photos.

His stepfather says the incident happened because "Tunsil exploded on him for voicing his displeasure about the college star hanging out with sports agents," a story so implausible Michigan could have come up with it in the immediate aftermath of the Shane Morris incident. Dollars to donuts the stepfather has flipped on the kid after gently guiding his recruitment.

Minnesota, 1988. Via Wolverine Historian:

The weather was un-good.

Well, when you lay it out like that… MLive has a slideshow of Brady Hoke's old coaches and where they ended up. I'm sure we've addressed it before, but yikes man:

• OKAY: Greg Mattison stuck in Ann Arbor as the DL coach. Roy Manning is at Washington State. Doug Nussmeier is Florida's OC.
• IS THAT A REAL PLACE? Dan Ferrigno is at San Jose State with Al Borges. Darrell Funk is at Akron. Jeff Hecklinski is at Colorado State-Pueblo. Doug Mallory is at Wyoming. Mark Smith is at Florida Tech. Fred Jackson hasn't landed yet, if he's going to stay in coaching.

I am in favor of this. Former Oregon State AD Bob De Carolis retired a year ago and has been brought in as a "senior adviser" at Michigan. We are just Joe Parker and Bruce Madej away from The Expendables: Athletic Department Edition.

De Carolis brought in Hutch and was well-loved at Oregon State, FWIW.

Another guy. Former UConn OC TJ Weist has been hired at Michigan as an "analyst," which probably means he'll break down tape and help with gameplanning:

Weist is not a Michigan assistant, which means he's not an active recruiter and his coaching duties will be limited by NCAA rules.

"T.J. has a wealth of coaching experience and will be an excellent addition to our staff," Harbaugh said in a statement. "He has shown the ability to develop countless NFL caliber wide receivers over his career and has immense knowledge of the collegiate game. He will be a great asset to our program."

Weist is a former Jack Harbaugh guy and Michigan native, so this is an obvious fit. Michigan appears to be spending its money on having a good football program instead of… not that. This will help happiness, and help make more money.

Etc.: MI/WV SF Miles Bridges says he wants to visit Michigan again. Kentucky though. More decals with Sap. OSU LB talks trash on Twitter. "Split zone" from James Light. Also this is a really cool and sneaky coverage in which a corner plays man press for about ten yards before bailing on his WR in an effort to trap the QB into a bad throw.