The article itself talks about him not understanding the rivalry.
There is more than one instance of someone saying the spread doesn't work in the big ten, with the asinine argument of "how many spread teams have one big ten championships?" as well as saying that the "spread can work in weaker conferences". Apparently the SEC and Pac 10 are weaker conferences, and Auburn and Oregon only went undefeated to the championship because of their conference.
And there are references to people being former players, etc. continuing the Michigan Man meme.
Just because people didn't use the exact phrases you Ctrl+f'd for doesn't mean that they're not in the threads.
Maybe next time read the comments before trying to rebuke my point?