Hail & Unite minions have been deployed

There are a couple of things about these kids that make my skin crawl. And for the record, I'm a 40 year old guy with 2 kids and consider myself to be pretty open- minded and in touch with PoP culture with an ability to relate to most anyone. After all, I'm in sales so I have to be able to relate to te masses. With that said, your comments that you don't need anything to get you pumped up for Michigan football seems a bit hollow. Let me explain... Most people would agree that it is mandatory to hear the band play "The Victors" after every TD or a big defensive stop. We have several stadium traditions that were created to keep the energy level up in the stadium like... Keys during 3rd downs Yelling while on defense on 3rd/ 4th down The 3rd quarter wave Touching the Banner Videos of former players saying "Get Up Michigan" on key plays. Etc, etc, etc To say that we don't have or need anything to fill in the lulls of the game or maintain energy at certain moments is probably a bit inaccurate. Even if you don't need them, let's be honest, our stadium isn't exactly the loudest or most intimidating place to play for opponents. That said, I like the "idea" of a Michigan branded "hype" song to add to the traditions already in place. The way they are going about it may not be for everyone, but in theend, if the product sucks, it won't catch on... Just like Pop Evil. Lastly, as a 40 year old father who tailgates at 6am every game regardless of kickoff time or weather, I take more issue with the "down I front" crowd than I ever will with someone trying to make the stadium a fun atmosphere, whatever the means. I'd get behind a kickstarter to ban those types of "fans" before I chastized anyone trying to improve my game day experience. It's the effort that I can appreciate. If this final product sucks, I'll be right there with everyone rejecting it, but we haven't even seen that product yet. And, if it has anything close to tr level of creativity and polish as their video, it may not be that bad. We will never replace "The Victors", but adding something uniquely "Michigan" is not a Bad idea. After all, all of the above things I've mentioned have been inorganic, contrived and planned things meant to improve the atmosphere. I hate the wave, but I don't boo itor complain about it, I just don't participate, and you can do the same for whatever this project ultimately becomes. EDIT: the kid comes off as a complete asshole on the radio interview. He clearly has no real world experience dealing with media or how to manage public relations, so this project has a lot to overcome just from the standpoint that he is completely unlikable.