Are legend numbers being diluted?
September 7th, 2014 at 1:24 PM ^
"The Michigan tradition for retiring jerseys in football was a pretty lousy one," Brandon said earlier this week. "Most of the players with retired jerseys, the ceremony consisted of the coach going and telling the equipment manager not to give out that number."
Indeed. The old way did nothing to leverage tradition and impact the extraction of value.
http://www.mlive.com/wolverines/index.ssf/2012/08/dave_brandon_lays_out…
September 7th, 2014 at 1:38 PM ^
Because all but one of those retired numbers happened fifty years ago or more, before there were fifty-yard-line ceremonies for anyone as much as farting in a profound and recognized way.
Easy solution would have been to take a season, and each home game, have a ceremony with the families of each retired number and actually talk about them. Keep the jerseys retired, maybe post them somewhere, too. Retire #2 and #21 for the Heisman winners, call it a day. Instead, we've got all this drama and pomp and stupid jersey patches, guys switching numbers every year... Just huge distractions.
Don nailed it earlier--this was a poorly executed marketing job that, unfortunately, it seems we're stuck with.
Honestly, does Brandon even know who Henry Hatch was?
September 7th, 2014 at 1:30 PM ^
September 7th, 2014 at 4:13 PM ^