This is a response to the MGoBlog Survey Results diary posted about two weeks ago. I found some of the results surprising, specifically the respondents' reported demographics compared to YouTube Insight demographics of people who watch my uploads. The people who watch my videos are significantly older and more likely to be female than the people who took the survey. Since a large proportion of my views come from embeds on this site, I hypothesized at the time that the survey results were telling us more about the type of people who would take the time to fill out a survey than the blog's actual audience. Having no data to back that up, I replied with a wise crack about mgovideo stealing mgoblog's women and forgot about the subject for two weeks. Yesterday, I started using Quantcast for mgovideo and noticed that mgoblog does too. You can view mgoblog's site summary here: http://www.quantcast.com/mgoblog.com
The survey's first question was "What best describes your gender?" 96% of the survey's participants answered Male. The Quantcast data paints a radically different picture:
The survey's next question was "What best describes your age?" 53% answered 20-30 years. The Quantcast data on the other hand is enough for the blog's audience to be categorized as Older:
The next question was "What is your current state of residence." 50% answered Michigan. Quantcast says only 35.58% of the site's unique visitors are from Michigan.
The survey didn't ask about race but according to Quantcast, mgoblog has a significant number of African American visitors (12%) and almost no Asians (1%) or Hispanics (1%). Compared to U-M's undergraduate demographics (5.8% African American, 12.1% Asian American, 4.1% Hispanic American [source: Wikipedia]), this adds to the evidence already presented that mgoblog's visitors are not mostly current or recently graduated students.
The rest of the survey's questions are related to mgopoints which do not exist and are thus not tracked by Quantcast. The most interesting part of the Quantcast data to me personally was that only 5% of the site's visitors are responsible for 58% of the site's visits. In other words, on a typical day when mgoblog gets 30,000 visits, a core group of just 1,500 users that Quantcast appropriately refers to as addicts is responsible for almost 17,500 of those visits.
While it seems at times that everyone on the board is an addict (c'mon, you know 10 visits would be a light day for you), 95% of the blog's visitors are more casual users. I guess that's why the board is always unanimous about Haloscan being the glory days of mgocommenting and yet there have never been more than about 6 guys on the WLA's UniScorn thing.
I should say that I have no idea how valid Quantcast's data is (younger people may be more likely to block their script with an add-on/extension for example), but the data suggests that there may be some misconceptions about the blog and its audience.