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OT: Sports business assignment - Please help me out!

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November 2nd, 2010 at 10:06 PM
#1
Robo
Robo's picture
Joined: 05/12/2009
MGoPoints: 368
OT: Sports business assignment - Please help me out!
I am currently enrolled in an Entrepreneurial Studies class in the business school (ES 395 with Len Middleton, for those of you in the know). The main project we have is to develop a business plan, and my team has decided to develop a business related to sports jerseys. In order to do our market research we have developed a short survey which I would like to ask any and all of you to fill out. We need as many people as we can, and I know you all love sports enough to do this. If the idea becomes an actual business, I will owe it to all of you. Please help out a fellow Wolverine. Link to Google Form survey: https://spreadsheets0.google.com/viewform?formkey=dE0zUUoxUm0yV2NVbVFWZ2...

Nothing can be said to be certain, except death and taxes...and fuck Ohio.

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November 2nd, 2010 at 10:16 PM | This won't be helpful but a (Score:1)
Mustachioed Gen...
Mustachioed Gentleman's picture
Joined: 05/25/2009
MGoPoints: 2746

This won't be helpful but a very big LULZ at Len Middleton. My buddies who were in the b-school referred to him as the "full of bullshit, name-dropping douchebag".

EDIT: Took the survey. Cool idea btw.

 

Does it tickle? Only slightly, only slightly.

I upvote any post by BlockM. And Magnus.

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November 2nd, 2010 at 10:16 PM | Man.. I don't think I'd ever rent a jersey.. (Score:1)
bouje
bouje's picture
Joined: 09/30/2008
MGoPoints: 4708

Good idea I just don't think that anyone would want to rent a jersey...

"A house divided against itself cannot stand"

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November 2nd, 2010 at 10:17 PM | I filled out the survey.  The (Score:1)
michmbk
Joined: 10/23/2008
MGoPoints: 63

I filled out the survey.  The idea is unique, but man, the thought of what might have taken place in that jersey before I rented it...no thanks.

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November 2nd, 2010 at 10:21 PM | Well that doesn't bother me at all (Score:1)
bouje
bouje's picture
Joined: 09/30/2008
MGoPoints: 4708

It's just like why would I rent a jersey for like 5 bucks if I could just buy one for 50-150 and wear it for years.



I just don't think that this idea would work for jerseys as Its kind of a niche market.

"A house divided against itself cannot stand"

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November 2nd, 2010 at 10:33 PM | I guess after giving it more (Score:1)
michmbk
Joined: 10/23/2008
MGoPoints: 63

I guess after giving it more thought - we rent tuxes, and god knows some disgusting things happen in them too. 

I have to wonder about the profitability too - how many times does a jersey get rented before it becomes too dirty to rent.  I guess if it's the blue home jersey, probably takes awhile.  My Drew Henson 2000 jersey is still holding on 10 years later...

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November 2nd, 2010 at 10:19 PM | glad to help (Score:1)
ItakeHGH
ItakeHGH's picture
Joined: 09/03/2008
MGoPoints: 1025

and a pretty cool idea, never thought about that

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November 2nd, 2010 at 10:20 PM | Weekly budget question (Score:1)
Waxing Gibbous
Joined: 08/05/2010
MGoPoints: 304

is that a weekly budget for everything or just discretionary spending?

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November 2nd, 2010 at 10:44 PM | Discretionary spending is (Score:1)
Robo
Robo's picture
Joined: 05/12/2009
MGoPoints: 368

Discretionary spending is what the question was geared towards.  Sorry about that, but thanks for all your input.

Nothing can be said to be certain, except death and taxes...and fuck Ohio.

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November 2nd, 2010 at 10:21 PM | not a bad idea. survey done (Score:1)
goblue418
goblue418's picture
Joined: 03/28/2010
MGoPoints: 3965

not a bad idea. survey done

Status: Pending

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November 2nd, 2010 at 10:25 PM | Done. (Score:1)
Bryan
Bryan's picture
Joined: 07/10/2009
MGoPoints: 8083

"Are you a fair-weather fan? Well we have the solution for you!"

I hereby claim rights to this slogan. You want it, you pay for it

I have a Fandom Endurance III merit badge

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November 2nd, 2010 at 10:32 PM | Clarification (Score:1)
bluedog10
bluedog10's picture
Joined: 03/15/2009
MGoPoints: 103

As Waxing_Gibbous already asked, it would help to have clarification on the budget question.  I filled out the survey and answered what my weekly budget was for everything, but I have a feeling you meant discretionary spending.

Anyway, very interesting idea.  It's always refreshing to see interesting business ideas coming from fellow Wolverines.

 

 
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November 2nd, 2010 at 10:38 PM | Like the idea (Score:1)
boogereater2
Joined: 10/06/2010
MGoPoints: 175

I like the idea because then you don't get stuck wearing a jersey that you bought a couple years ago of a player who isn't on the team anymore.

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November 2nd, 2010 at 11:16 PM | make sure they are authentic (Score:1)
varsity
varsity's picture
Joined: 06/29/2010
MGoPoints: 1530

make sure they are authentic jerseys, not the $45 crap ones that you can get at any store. 

you should also rent out retro jerseys.....with the current state of the defensive backfield, who doesn't want to rock a morgan trent or markus curry jersey in support of the team?!?!?!?!

 

 

 

 

 

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November 2nd, 2010 at 11:24 PM | we would actually be looking (Score:1)
Robo
Robo's picture
Joined: 05/12/2009
MGoPoints: 368

we would actually be looking into both.  but yea...definitely agree that people are more likely to rent authentics since replicas are cheaper and would just be easier to buy.

Nothing can be said to be certain, except death and taxes...and fuck Ohio.

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November 2nd, 2010 at 11:36 PM | Not a bad idea, actually. I (Score:1)
BlueBarron
BlueBarron's picture
Joined: 06/21/2010
MGoPoints: 2944

Not a bad idea, actually. I always love walking by the jersey section of MDen or wherever they're sold at. But then I look at the price tag and... no =[  Renting wouldn't be too bad.

Photography Facebook Page. Lots of Michigan sports photos. And planes, lots of planes:
http://www.facebook.com/pages/Barron-Photography/13379

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November 3rd, 2010 at 3:06 AM | As I see it, there are 4 (Score:1)
Tacopants
Tacopants's picture
Joined: 07/06/2008
MGoPoints: 2242

As I see it, there are 4 major flaws in a Jersey renting Netflix like renting operation:

  1. Commodity Cost and Lifecycle.  The beauty of the Netflix business model is that their base commodity (an already made movie) is virtually free.  They pay an overall fee to the studios and then to make the initial disk.  The rest of their costs are basically postage.  Their product utilization rate is sky high, and they can easily destroy excess inventory (say in 5 years when there arent 10 million requests for Iron Man 2, they can easily just destroy all those disks and have lost maybe $10k).  Jerseys cost more to make, wear out faster, and frankly, your utilization rate would blow in the offseason.  At the end of its life, or if demand goes down (Joey Harrington Lions Jersey!) your remaining product is virtually worthless.  You would have to destroy it just to maintain a market for the remaining people to rent Joey Harrington Lions jersies.  Then you're out the money you used to buy it.
  2. Supply.  Netflix also deals with very little customer disappointment.  Sure, it sucks that you might have to wait 2 weeks to get Iron Man 2 because you're in a queue, but they send you what's available in your queue until that point, so you always have something to watch.  Rarely is it essential that you HAVE to have Iron Man 2 by this weekend.  If it's that important, you would go out and buy it.  Jersies don't work like that.  If you really wanted that Denard Home #16 this weekend, I don't think you'd be too happy settling with a Jeremiah Masoli Oregon-White with feathers.
  3. Price/Profit.  Shipping DVDs works out because they're compact and light, and Netflix can get away with first class postage at worst.  Jersies are bulkier, and you'd want to wrap them to prevent unnecessary commodity damage.  This would lead to higher shipping costs.  Factor in the price of a jersey and the price/profit equation will quickly death spiral.
  4.  Customer Behavior.  The big reason Netflix works is because customers see the value prop they propose.  Rent unlimited movies for $7 vs. rent 1 for $5 vs. buy for $20.  The proposition for this idea is less clear to me.  Why would I rent vs. buy?  if I don't have the $150 to shell our for the jersey, how do I have enough money to rent this long term?  Why would I rent long term if I could just buy it now and pay off a credit card?

So, yeah.  Sorry if I killed your hopes and dreams there.  But hey, if you can answer those questions well, you're well on your way to get some start up capital.

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November 3rd, 2010 at 9:28 AM | Robo, (Score:1)
jblaze
jblaze's picture
Joined: 08/29/2008
MGoPoints: 3171

Tacopants makes all great points here, and as a former BBA, you would be wise to address these points in your writeup/ presentation because professors who have studied the Netflix model will likely feel the same way.

"They're stuck with that quarterback (sophomore Braxton Miller) for the next two or three years, that's fine with me. He throws worse than (Tim) Tebow. - Steve Everitt

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