OT: MSU Billboard in Detroit

Submitted by lilpenny1316 on

I was leaving Detroit on I-75 Northbound yesterday and I saw a billboard with the score of the MSU-Wisky game and a rose underneath.  I assume that MSU or an alum paid for it, but it didn't make sense. 

Is this supposed to be a way of awarding MSU a rose even though they were shut out of the Rose Bowl?  Or was it part of their advertising campaign back before the bowl selection process?  I'm just confused.  Has anyone else seen these billboards around the state?