New Dynamic Pricing Model for Football Tickets
ESPN has an article about Michigan utlizing a new ticket pricing model this fall to reflect market prices, similar to a lot of professional markets. Interesting since expected prices for the ND game are $195 and $175 for Ohio. This affects single game tickets only.
Buy early.
Link to article http://espn.go.com/college-football/story/_/id/9430582/michigan-sets-dynamic-ticket-prices-based-supply
Now apply that formula to the 2014 home schedule and the expense gets much less attractive.
Well I certainly hope you enjoy the outings. $6440 would cover most of my mortgage costs in a year.
Also this illustrates what many are complaining about. Granted most people aren't getting 8 seats but even if you get 1/2 as many you're still shelling out a big chunk of cash.
Eventually - eventually - average income earners won't be able to attend games.
Well fork over a ton of money to watch it in person, or sit in front of brand new TV and watch in HD? I guess it's a little easier to make this decision. Oh plus living in Kansas makes it hard to get to Ann Arbor. Well looks like I better hook up the new TV.
The atmosphere is amazing, but i can spend 20 dollars on a hot n ready and shitty tequila and enjoy the game from home. Pizza and shitty tequila wins.
always.
Michigan has not made premium game tickets available for individual game sale for a few years now. This will be the first year in some time. You could always get the big games as part of a ticket pack where you had to get 2 lower tier games plus pay a ridiculous order charge of $30. Offering ND and Ohio St for individual sale is just an attempt to cut out the middle-man (Stubhub, eBay, other scalpers). As upsetting as it is that our AD could sell a ticket for $195, those that were going to buy on the secondary market may actually save a few dollars as I think the cheapest I've seen on stubhub were about $265 per ticket. One thing that is a bit bothersome about the ticket prices is that the only room for movement is above face value. The "market value" for all of the other games besides ND, NEB, and OSU are/will be below face value for endzone seats on the secondary market.
Exactly. This is a way for the Athletic Department to get these funds instead of the scalpers.
And that the dynamic pricing keeps the tickets at face value or above seems like modest protection to season ticket holders so that you're not competing with them if you're trying to unload your tickets (which will still be below face value so there will still be plenty of cheap tickets available for the less desirable games.)
The reason they start at face, is so they don't undercut season ticket holders who are already going to be paying more overall.
These prices deter the "young alums" and once the baby boomers get too old to attend the games or start to die off I have a feeling the stadium atmosphere will be trolled with non alums who give Michigan a bad name. Don't get me wrong, I will get tickets when I can afford them but I don't know how many others will have the same passion after having a 5, 10, 15 year hiatus from going to games.
I always believed Michigan accepting 40% out of state students (recent history) may also contribute to my belief. Michigan alums leave the state quite frequently, especially ones who are from NY, NJ, Cali, etc.
Just my 2 cents. Go Blue! Beat Central!
This is a good point about "young alums" not being able to afford season tickets. I could not afford to donate and then purchase season tickets until about 8 years after my graduation. Also, I am stretching it by saying that I was reasonably able to afford them after 8 years. I just did it anyway.
Keep in mind that season ticket holders (non-student) number something in the range of 25,000 or so. With half a million alumni (and adding ~10,000/year), you don't need a large portion of those to have interest in renewing.
As an out-of-state alum, that doesn't always tip the scale towards not owning season tickets. There's certainly a large contingent of people who live outside of Michigan who have season tickets and travel in for the games.
Finally, compared to a decade ago, I think it's probably more palatable for a recent alum to become a season ticket holder now. Maybe I became interested in tickets at the wrong time, but the waiting list was sufficiently large at the time and so few people were giving up their tickets that the donation required to get offered tickets was several thousand dollars. Which isn't to say that the overall ticket cost is lower now -- but instead of coming up with thousands of dollars all at once, you can get them for a $500 donation. They are certainly more expensive to keep each year now, but at least in my case I was much more concerned with the several thousand dollar donation that MIGHT get me offered tickets than I am about paying the PSD each year. (Though this past year's PSD increase was annoyingly large -- the AD knows the majority will continue paying it or be replaced by those who will.)
just curious Is there anyway to discriminate fans and charge a higher price for say OSU fans? I saw an older video where there was at least 3x more OSU then Michigan fans at the big house.
Also I always wondered how people know which sections to sit if you are away fans. Is there a rule or consensus?
something tells me ncaa wont like that idea
1. There are blocks of tickets sold to conference rivals by the Athletic Department. Every other Big Ten team does the same for us. In Michigan Stadium, the top rows (like, 90-98) of the southeast corner/south endzone of the Stadium are sold to the opposition's alumni/booster club(s). And the bottom rows of Section 44 (I think) are generally used by the opposing team's family, friends, etc.
2. 2009 -- the year of which you speak when there were a lot of OSU fans in the Big House -- was an aberration. What happened at that time was that the Michigan Athletic Department had been engaged in its own ticket-banking program for several years, in anticipation of the renovation/aisle widening/seat renumbering to take place in 2010. For a long time, all non-remewed season tickets were held and not resold as season tickets. They were sold instead as package and single game tickets. And a great many of them were snapped up by brokers, who then sold them to the highest bidder(s), who turned out to be OSU fans. In 2010, those seats were resorbed into the newly-reorganized main bowl of the Stadium. Wider aisles, and re-painted seat numbers eliminated a lot of those seats. Everything that remained could then be resold as season tickets, and we'd be back to a more normal state of affairs.
3. The best way to "discriminate" against opposing fans is to sell out the entire Stadium as season tickets, to dedicated fans. You can't tell the resale market or the single-game ticket market what to do or who to sell to. Brandon seems to be deliberately not selling out the entire Stadium on that basis, preferring to sell some single-game and package groups of tickets. Brandon should expect that he is thereby effectively inviting more OSU fans to The Game.
Also; as an aside. I will be interested to see how Dynamic pricing works out. I have ZERO doubt, that fans who want a single ticket to see Akron will be able to buy a decent seat for $25 bucks on game day if they are willing to risk the wait up until game time. No matter what. From season ticket holders who didn't want to go. Or whatever. And I have real doubts about some of the inflated values for premium tickets. I'll wager that no one on this Board will give me just the value of my PSD, for the right to my four Notre Dame UTL game tickets on the fifty yard line. That's $600 per ticket. What does StubHub say about that?
great response thanks!