Rich Rod's "All In" Towels

Today at RR's presser he came out wearing an "All In For Michigan" student section shirt and sporting a new gameday towel for fans to wave around. I'm sure the pictures will be floating around the web soon enough, but they say "All In For Michigan" with a block M on top, and are a genuine maize color, as opposed to the electric maize Adidas has been rocking. He said they'll be on sale all year, that the proceeds will go to Mott Children's Hospital, and that he hopes to see 110,000 of them in the stands. Discuss.