Name and image is here. The floodgates have opened and now Jordan Bohannon can help sell fireworks. Lo, it is a new era. A couple of Michigan players have signed on with a company that will pair you with athletes so you can play games with them, and Adrien Nunez—who has 1.6 million TikTok followers—launched some merch. Social media!
…as Nuñez received cupping therapy in a training room, he pulled out his phone and filmed his legs. “People on TikTok go viral for literally the dumbest reasons possible,” a voice says in the published clip, which has since been played 116,000 times.
There was a brief Michigan-related kerfuffle when human-type object Darren Rovell tweeted out that Michigan's policy is that athletes have to file their deals with the AD a week before they're actually signed, causing 1) a bunch of people saying that's bad and dumb and 2) an even larger number of people pointing out that Michigan is aligning their policy with state law:
It's possible the state will revisit the NIL bill they passed if that actually turns out to be a problem.
Note that the version of NIL that passed is the most permissive, and opens virtually all the doors:
the Council rejected another proposal that — while largely similar — also included the proviso that schools’ NIL policies not allow payments from “any booster, or any person or entity acting on behalf” of the school.
This indicates that the Council was concerned that virtually any restriction in a temporary policy would draw a legal challenge based on the Supreme Court’s ruling last week in the Alston antitrust case.
So the doors are all the way open. Guy Who Sells Cars can give people loaners above-board now. Handshakes are probably going to continue but their relative importance will plummet.
[After THE JUMP: 420 games!]
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