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Very Hard to Recover Total Ticket Costs

I'm a Canadian Michigan Football fan who, for years lived in Chatham, Ontario, an hour east of Detroit.  I now live considerably further away in Calgary, Alberta, but I'm still True Blue.  Unfortunately it is becoming very difficult for me to justify keeping my pair of end-zone tickets.  I have no choice but to sell-off most and sometimes all of my tickets each year as I can really only get back to the Chatham area once each season.  I’ve been able to sell my unused tickets to friends or to fans via eBay and more recently Stub Hub.  But PSD’s have made it increasing difficult to recover my costs.

What has really changed the marketplace is the rise of Stub Hub.  Their instant ticket downloads have helped them capture most of the market.  It is actually a great system.  Since they have so much supply and with their dynamic ticket pricing, it has put a lot of pressure on sellers.  Let me be clear, I am not advocating for Stub Hub.  I am just reporting my experiences using them.

This past year, it cost me almost $400 to not attend a single game (sucks to be me!).  The market would only pay me what it would pay me.  My point is that all-in ticket costs including PSD’s are very high compared to what you can pay for the games you really want to see via Stub Hub.  The U of M is not likely to reduce the cost of PSD’s (at least not likely for the end zone where they are already the lowest cost).  So unless the U of M can put a much, much, better product on the field and continue to grow their fan base, they are going to price themselves completely out of the market.

I’ll always be a fan of Michigan Football.  There’s nothing like The Big House on Football Saturdays.  But going forward I don’t think I can justify keeping my season tickets.

 

Go Blue!