I apologize if this is lengthy but i felt a need to respond. I have been an avid reader of the blog for a years, but never felt compelled to comment until today.
I happened to have attended the session today and appreciated how honest coach hoke came across. The comment was the words of a man who knew that every coach in that audience could relate when their team did not achieve the goals they had set. Could he have used a different word? Sure. But as a coach myself, I appreciated the emotion behind it. It was not an attack on the team, and he was quick to point out how proud he was of the players and coaches.
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