Why did I just see a Liberty Mutual ad targeting Spartan alumni on the sidebar?

Submitted by Sommy on
'Cuz I just saw it and my eyes hurt now.

umfan

December 4th, 2008 at 5:52 AM ^

I know what you're talking about. It says "If you're a Sparty fan, you should get Liberty Mutual because we support Michigan State." If you have Liberty Mutual you are a traitor.

maracle

December 4th, 2008 at 10:04 AM ^

The ads are probably matched by keyword to the content on the site they're put on...it's all automated. We talk about sparty so some of those are going to slip in I guess.