OT: Red Wings S.H.M.B.?

At The Joe there is an Allstate advertisement behind the Wings bench. On it the letters S.H.M.B. are written in black marker. I always see it when they show a shot of Babcock on the bench. It is there every game. Has anyone else seen this? Does anyone know what it means? My only guess is that it is some sort of motivational acronym like "Sh*t happens, make the best of it." After seeing it at every home game my curiosity is eating me alive. Any ideas?