OT: NIU giving away free student tickets to Orange Bowl

Whether you think NIU should be in the Orange Bowl or not (for the record I'm in the not category) you gotta at least admire their Athletic Dept for doing a rather cool thing: they are giving their student tickets to the students for free. (story LINK)

The catches:  1 free ticket per valid student, you have to register in advance on a first-come first-serve basis, and you have to present ID to pick up your ticket in Miami on game day.

Apparently this is something they have been doing for awhile now, they've done this for the past 5 bowl games NIU has been invited to.

I cannot find if this is open to NIU grad students or only undergraduates (I am a grad student, working on my MBA there) but I would not be able to go as I do not have the money for airfare and a hotel anyways.

But for real though, how cool is this? NIU doesn't need some rich donor donating $375k to make this happen like ND, they just do it.  How can we get Dave Brandon to do the same thing?