OSU tweets tone-deaf tweet urging fans to support their chain restaurant sponsors

Submitted by njvictor on March 23rd, 2020 at 6:35 PM

https://twitter.com/OhioStAthletics/status/1241031751067217920

In typical OSU fashion, the official OSU Twitter account tweeted out a tone-deaf plea to fans to support the chain restaurants that sponsor OSU athletics during the COVID-19 pandemic Obviously, none of these chain restaurants are going to take a dire hit during this crisis and will likely survive once this is all over.

Don't be an OSU fan. Instead, if you're going to order delivery or carry out, order from your local small businesses and restaurants who are in dire need of income. Many of the local restaurants you know and love have a good chance of not surviving this pandemic, so everyone should do what they can if they're in a position to get food from restaurants.

If anyone is interested in this topic, restauranteur David Chang recently did a podcast about the effects of COVID-19 on the restaurant industry and let me tell you, it's not good.

We are back

March 23rd, 2020 at 6:40 PM ^

Absolutely nothing wrong with that tweet, people can do drive thru and delivery. I myself am a restaurant owner, you don’t know how many customers come in and say they can’t find food right now, everything at the grocery stores goes quickly. I’ve even had customers asking to buy meat and produce. The hoarding needs to stop!

njvictor

March 23rd, 2020 at 6:47 PM ^

I'm saying it's tone-deaf because in a time like this small businesses need support and income more than ever due to restrictions put in place. Advertising for chain restaurants during a pandemic acting like they need OSU fans support is morally wrong when there are small businesses who literally will likely go out of business due to this pandemic. And it's especially wrong to be advertising for chain restaurants because they give OSU money

Special Agent Utah

March 23rd, 2020 at 7:14 PM ^

Sorry, you’re being petty and stupid in a time when we’ve got a million more important issues going on. Stop trying to justify it as anything else. 
 

I doubt very much the UM students, especially the graduates who have had their moment in the sun at the Big House cancelled, are the least bit upset at OSU’s encouragement to eat in sponsored restaurants. 

UM85

March 23rd, 2020 at 10:55 PM ^

What you may fail to realize is that even the big-chain restaurants are often owned by individual franchise operators who don't necessarily have deep pockets.  It can take years of sweat and toil to earn the right to purchase one and then many more to pay off the price tag.  They need support as much as anyone.

Special Agent Utah

March 23rd, 2020 at 11:15 PM ^

Except

1. There wasn’t a bit of humor in your post, just some kind of manufactured outrage over something so pointless and trivial. If you were trying to be funny, it failed miserably  

2. Your point is stupid since, even with chain restaurants, the franchises are still owned by individuals and employ other individuals. So your whole “OSU IS JUST SUPPORTING BIG BUSINESS AND LETTING THE LITTLE GUY STARVE” couldn’t be more idiotic and inaccurate. 

wolverinestuckinEL

March 23rd, 2020 at 7:51 PM ^

Most sponsors are going to be chains.  It's probably close to 100k to have a full advertising agreement with OSU and a lot of the terms of that agreement were not 100% met by the basketball season being cut short.  I get your larger point but the university has an obligation to live up to the terms of their agreement and this is the best they can do right now since they literally cannot advertise for them on campus.  They are making sure sponsors shell out next year, that is all not showing favor to larger establishments over smaller ones.

Brennan Huff

March 24th, 2020 at 2:57 PM ^

You are saying it is tone deaf because your ass is chapped over OSU kicking your putz in the dirt for the better part of two decades.  Of the five names listed, only one is a national chain.  The rest are all started/owned by Columbus natives and headquartered in the city.  They are local businesses but your frustration and obsession with all things OSU blinds you.

We are back

March 23rd, 2020 at 6:52 PM ^

I’ve personally only heard of chic fil a, but my point is local is great for the owners but every employee of those chain restaurants are live locally, the cooks, the counter, waitstaff so it’s really the same at the end of the day. This is coming from a guy who owns a small restaurant (no chain).  I’ve had to temporarily hire employees from other bigger restaurants who were laid off because our business is sky rocketing, but I believe in supporting everyone. 

Sopwith

March 23rd, 2020 at 6:49 PM ^

Aren't many chain restaurants independently owned by franchisees who have invested much or all of their savings into the business? I don't know about the ones OSU is talking about, but generally chains may be either corporate owned or franchisee owned.

LJ

March 23rd, 2020 at 7:02 PM ^

Probably right, and even if not, this is about #5,427 on my list of things to be worried/upset about these days.

My loved ones may end up on a ventilator and the entire world economy may collapse at any moment, but *GASP*, a sports rival tweets its followers something advertising related!

Blue_by_U

March 23rd, 2020 at 9:23 PM ^

I think the context is...rather than giving money to Chick Fil A corporate, support the local resteraunt owner 'Bob and Betty's' who live in your neighborhood...they don't have a corporate umbrella to help. Yeah in the end it's still money in the hands of workers and franchise owners, but it's a similar argument to say 'Buy American' and choose the big three over Toyota or say Honda, that has multiple plants in the US, simply because the corporate is Asian based...car dealers, car salesmen, and assembly plants support American workers all the same...but it's different. Somehow.

Brennan Huff

March 24th, 2020 at 3:09 PM ^

Everything on that list of five except Chic-Fil-A is a local Columbus business.  Donato's grew to a larger chain but it is a Columbus business.  The others are successful local businesses that donate to the program. This post borders on the pathetic and demonstrates a staggering amount of stupidity.

Wolverine Devotee

March 23rd, 2020 at 6:51 PM ^

LOL of fucking course McDonald's is one of their sponsors.

That's fine dining in that state. 

Brennan Huff

March 24th, 2020 at 4:26 PM ^

FYI, you couldn't afford to eat at half the places in Columbus.  Columbus is an actual city with industry and businesses, not a hippie college town of 100,000 where literally 78% of of the population are students or university employees. 

You should take a full tour when Michigan goes down in the fall for it's annual ass-beating.

Special Agent Utah

March 23rd, 2020 at 7:08 PM ^

It’s truly amazing how, in the middle of a global pandemic, you find the tiniest of nits to pick at so you can take a lame cheap shot at out rival. 

Hate to tell you this, but they’re bigger things going on right now. Show some fucking restraint and class. 

Special Agent Utah

March 23rd, 2020 at 11:22 PM ^

Because the people who are employed by small business are more important than those employed by bigger chains?

Sounds to me like you’re the one with the horse saying that if a chain fails and people lose their jobs, then it’s somehow better than people in small businesses. 

Perkis-Size Me

March 23rd, 2020 at 7:13 PM ^

I liked making fun of them for Zach Smith more than this.

This honestly just feels like grasping at straws. Especially since many corporate restaurants are franchise-owned and not corporate owned. So if it goes under, the owner (your average, everyday joe) is losing everything.

PackardRoadBlue

March 23rd, 2020 at 7:59 PM ^

This is so stupid.  Glad the OP has nothing better to worry about nowadays.  I wonder what would happen to these small businesses you’re so worried about if they took money from sponsors in return for advertisement and then chose to advertise for other businesses instead.

ndscott50

March 23rd, 2020 at 8:12 PM ^

As noted most of these are franchises so they are by definition small business. Also, why do the employees of big companies matter less to you than small business employees?

if you think the big companies will be just fine if their revenue goes to near zero for multiple months you are just wrong 

Same for the people screaming about not helping the airlines. Do you think a complete collapse of the airline industry will somehow be good? What about the millions of people that work for them and related industries. Will magic fairy dust suddenly create new airlines? The banks that saw massive loan defaults will just be ready to instantly provide loans to reconstitute the airline and travel industry? How pissed will you be when it cost 3k to buy a ticket to San Diego for the weekend?

Should we put more restrictions on the aid to large corporations? Sure. That does not mean we should fuck everyone so we can stick it to the “evil corporations”. We need to do everything possible to keep the vast majority of the businesses in the US from failing, ideally help them to limit layoffs as well. Failure to do this opens up the real possibility of a depression that will harm us all for years to come. 
 

end rant 

turtleboy

March 23rd, 2020 at 9:40 PM ^

Every credit card company, shoe company, soda manufacturer, cellular provider, and probably half the porn sites out there really want us to know that they're here for us in this crisis, and we should feel safe giving them all of our money. It's just gross. 

fishgoblue1

March 24th, 2020 at 6:21 AM ^

Most chain restaurants are owned by local franchise owners who employ local folks.  No problem with this tweet.  You can try support both.  

GET OFF YOUR H…

March 24th, 2020 at 8:13 AM ^

Nice attempt at trying to troll OSU.  The chain restaurants are in as much danger as the locally owned businesses.  The employees of those chains need the business to keep their jobs.  Most chains are franchised, meaning there is a local person thats financial well-being is tied directly to that one chain restaurant in your neighborhood.  Not to mention, the chains aren't going to get near the financial help that anyone belonging to the SBA will.

I also find it funny that the first sentence of your 2nd paragraph says "Don't be an OSU fan".  I am having a tough time connecting a single tweet from the official OSU twitter account (maybe you should re-think your twitter usage) and a general fan.  I also find it funny that you are basically saying that every UM fan has not visited a Wendy's, McDonalds, etc because you know, UM is just so superior.

Brennan Huff

March 24th, 2020 at 2:47 PM ^

This is why everyone calls Michigan fans the new Notre Dame.  Overrated and bitter about everything.