The NCAA: A history, its fall, and how it can be rebuilt.

Submitted by trueblueintexas on April 17th, 2024 at 4:14 PM

There is one wonderfully consistent trend on this blog...the universal hatred of the NCAA.

While I have stated the NCAA in its current state is a horrible organization, I also think a better understanding of its history would be helpful in explaining why it acts the way it does now. For those who want to read a summary on the background of the NCAA click here

My summary:

College football in the late 1800's/early 1900's was a brutal sport. How bad was it? in 1904 there were 18 deaths on the field. At that time there were a little over 150 colleges playing football. There were no divisions or classifications. It was so bad, in 1905 the President of the U.S. said something had to be done and urged the athletic leaders from the top schools to clean up the game. This was primarily because the President was a big fan and public sentiment was swaying against such a brutal sport.

So that is why a central controlling organization was formed. Rules needed to be created to ensure the safety of college athletes. Of those 150+ schools playing football, only 62 joined this charter organization. In 1910, the organization officially changed its name to the NCAA.

By 1921 the organization hosted its first National Championship. Now the NCAA had two purposes. Ensure the safety of the athletes and host championship events. 

Fast forward to the 1940's, post WWII, the NCAA adopted principles which covered financial aid, recruitment, and academic standards. The goal was to ensure amateurism in college sports because schools had been breaking the rules intended to keep college athletes safe. The NCAA now had three objectives: safety of athletes, host championships, keep a level playing field. This did not stop the breaking of the rules.

In the 1950's, under a new leader, the NCAA expanded its role to control live televising of football games. During this same period, the NCAA also established a system to investigate violations and enforce penalties. See, these institutions for higher education, these bastions for the development of people, didn't want to follow the rules or play fair and keep people safe. They wanted to win.

Mid point summary: in the span of @50 years the NCAA went from, "Ensure the safety of college athletes" to...

  • Ensure safety of college athletes
  • Host National Championships
  • Keep playing field level (through amateurism) 
  • Control TV broadcasting rights
  • Investigate and enforce penalties

In the 70's there were now 667 member institutions of the NCAA. The big schools and the little schools all trying to compete at the same level was a failing goal. There was significant discontent. There was a plan for the large schools who benefited from TV exposure to break away and form their own league. The NCAA then created DI, DII, and DIII structures to allow schools to compete against like institutions and have more of their own governance. 

I loved these two quotes from then President of the NCAA (link to article)

The association could have kept drifting apart because of the great difference between the large and small schools. No longer will the big guys be telling the little guys what to do or vice versa.

I don't think you will hear any more stories about the super conferences.

Unlike the previous willful expansion of responsibilities, this was an effort by the NCAA to cater to what many of the institutions wanted. In fact, the vote to push this through took only an hour which is incredible given the animosity which had been brewing for years, the egos involved, and the large volume of votes needed to pass. 

Now comes the really interesting period and transition...

The Southwestern Conference...for a great history lesson, click here. In short, at one point in the 70's & 80's every school in the SWC was either under investigation or on probation for repeated major recruiting violations. They didn't care. (Side note, Texas A&M, under the leadership of Bear Bryant, was part of this. Now you have a better understanding of Alabama's cheating background.) I mean, literally didn't care about the NCAA and their "rules". For SMU, TCU, Texas Tech, Houston, and Rice to compete with Texas, Texas A&M, and Arkansas for the same recruits in the state of Texas, only one thing worked, $$$. Well, the big schools weren't going to lose recruits to these smaller schools without a dirty fight. There was enough oil and real estate money around the state of Texas to fight this out. 

Now this little battle within the SWC made the rest of the DI college leaders quite upset. See they had been breaking the rules for decades, but not like this. And no little conference from Texas was going to best the SEC, Big Ten, Pac 10, ACC, etc. 

So in 1984, the college and university presidents decide they are going to become more involved in the governance of the NCAA. They now set the agenda for the NCAA.

In 1987, in response to the debacle that is the SWC, the NCAA (now under presidential guidance) issues the Death Penalty on SMU. 

This is the shockwave moment. 

College presidents now held the controls of the most powerful weapon to control athletics on campuses, the ability to take away money. 

If a football or basketball team can't compete in championships, get on TV, or can be disbanded all together then money will not come into the conference/school. No money, no athletic programs.

And the SWC died. 

At this point, the leaders of the NCAA said F#$k This! We are not going to be held responsible for killing anymore schools or conferences. Yet, the NCAA was too big to fail. So, over the next 20 years, NCAA leadership ceded power to the college and university presidents.  And guess who was all too happy to take control?  At this point, the full agenda of the NCAA is guided by the presidents. 

Here's a quick run down of the major changes which have happened during this time:

Notice the trend... under the president's agenda, the control of the money is primarily no longer under the NCAA and most of the key revenue is directly distributed to conferences and schools. 

Here's how the agenda has changed regarding rules enforcement for football and basketball (source): 

1946 to 1983 (37 years): 

Total Major Infractions

  • Football: 103
  • Basketball: 69

Television Penalties: 58

  • 1 year (17) 
  • 2 years (30)
  • 3 years (8)
  • 4 years (3)

Postseason Penalties: 83

  • 1 year (40)
  • 2 years (33)
  • 3 years (7)
  • 4 years (3)

Probation: 119

1984 to present (40 years) (using 1984 as the break point because that is when the presidents took over): 

Total Major Infractions

  • Football: 109
  • Basketball: 103

Television Penalties: 18

  • 1 year (14)
  • 2 years (4)

Postseason Penalties: 57

  •  1 year (40)
  • 2 years (16)
  • 3 years (1)

Probation: 167

Interesting trend. Major Infractions are up 23% over a mostly similar time period, yet major penalties are down -47%. Not only is the volume of penalties down, the severity of the penalties has reduced. You won't even get banned for more than 2 years from TV or post season play anymore. Yet probation, which is a joke, has gone up 40%. 

What does this tell you about letting the monkeys run the zoo? 

Now the modern day NCAA...

In 2010 the NCAA realigned to three primary principles: 

  • academic success
  • student-athlete well being
  • fairness

You'll notice, these are closely aligned with their original responsibilities and goals from the early 1900's. All of the scope creep the NCAA added on their own to have a stake in financial interests from the 40's - 70's has been taken away by the president's. Even enforcement has been largely neutered as seen in the trends above and the NCAA's stance towards the UNC situation which should clearly fall under academic success, yet they punted on that one. They also host the championships still, although the crown jewel of football is not in their purview.

The issue of lawsuits should also be addressed. There are basically three levels of entities which could be sued: a school, a conference, the NCAA. Despite the trend of where the money is actually going, the NCAA remains the primary entity which will get sued because it functionally sets the rules and has the easiest pockets to reach into when looking across the total college sports landscape. And the presidents are all too happy to let the NCAA go to court instead of one of their individual schools.

One final area to understand is enforcement. 

The NCAA is supposed to set rules to keep a fair playing field and enforce those rules assuming the schools will cooperate. The NCAA has no legal power to gather evidence. Their only recourse is through handing down punishment. So punishment will only be handed down once incontrovertible proof is somehow attained. However, the SMU lesson has not yet been forgotten. This mitigates any major penalties from being passed down again. Yet, any punishments which are levied, are enforceable. This is what encourages schools to self report. It's better to report a minor violation and take the small punishment, than to not report it, take the chance a former employee is bitter (hello, Dudek!) and have real evidence fall in the lap of the NCAA who will levy a punishment if given the chance. It's all they get to do!

What is the NCAA today? An old man without dentures being forced to maintain peace amongst the family while the children plot to get their share. 

That is the condensed long and bizarre history of the NCAA and its member institutions. I hope it provides some insight on what a cluster the organization has become and how it is not necessarily a bunch of old men sitting in suits running a cabal. No, that would be the presidents. The NCAA is simply the shield the presidents get to hide behind. 

What are the options going forward? 

This is difficult, because any answer begins with wresting control away from the presidents. What would make presidents want to give up the control they have had for 40 years? At one time, politicians would have been the answer like it was in 1905. That is no longer an option. That leaves the legal & financial systems. Either greed will suck the NCAA dry of any operating funds or a lawsuit will finally make the organization untenable. 

Should that happen, I believe there is a role for a third party organization to support the objectives of student athletes and maintain a fair and balanced playing field. 

There are three key areas I think a new organization should focus:

  1. Maintaining a fair playing field. Any athlete will tell you they want a fair chance to compete. A new organization needs to be able to set the rules and legally enforce them. This organization should also have diversity of voice. The athletes, coaches, and leaders should all have equal voice. The adults have proven they are all about money (leadership) and/or winning (coaches) , so let the kids have an equal voice & vote. 
  2. Health & Safety. Playing sports takes a toll physically and mentally. While it is a choice by the athlete to play the schools & conferences benefit. A new organization should have purview of a health care program to support the short and long term physical and mental needs of athletes. There are many ways to implement this, but it needs to be a system which accounts for the needs of all athletes. 
  3. Financial & Legal Voice. Athletes need a better voice in this new landscape to get fair access to revenue and be protected from sketchy agreements. It can't come from the schools, coaches or conferences because they have a conflict of interest. A new organization needs to be a voice in the room during the TV contract negotiations between the schools/conferences and networks to make sure the athletes interests are considered. Support for navigating NIL agreements needs to come from an independent party. Even if it is simply providing advice to hire a lawyer to review it. Make that a service available to kids and families who are not familiar.

The adults are going to argue and bicker about every dollar. Let the conferences, schools and networks own all of that but give the kids a voice, a legit voice with equal strength. That is the opposite of what it has been for the past 125+ years. That is what a new organization needs to be built on. 

Comments

ca_prophet

April 17th, 2024 at 7:21 PM ^

Well researched.

I am all for post-educational health care for student athletes - it's a benefit that can be given equally across genders and sports, and would potentially mitigate any long-term damage suffered by the athletes (e.g. concussion syndromes).

It would be expensive, but would Michigan rather spend its money on health care/insurance for Denard, or more AD employee benefits?

 

trueblueintexas

April 17th, 2024 at 9:17 PM ^

I think there are ways to implement this which could reduce costs. 

  • The organization (I will not use NCAA) could negotiate with private industry similar to how large corporations do it. That would get premiums low enough to provide an affordable option for schools and the organization to cover. 
  • They could build a network leveraging the health care systems of all organization participating institutions. The institutions can then reimburse each other significantly reducing costs which makes it a more affordable options. 

I'm guessing there are more options people smarter than me can come up with. 

tybert

April 17th, 2024 at 9:39 PM ^

Amazing analysis and commentary. I would also add that ADs (Canham, etc.) also had big role to play in the 1970s. They had the ear of the College Presidents. CFB became a big business in the 1970s after being mostly a nice distraction in the 1960s and prior.

I was on an engineering internship in Fall 1984 in Houston when the SWC was probably still near its peak. I watched a lot of games on TV and also read a lot of newspapers. That league was as crooked as it could be, with only Rice (SWC's version of NW) not somehow getting into trouble. 

I befriended a TAMU student during that time who told me about all the shenanigans going on that everyone on campus knew about but no one did anything to stop. Instead of Bo, who would NOT have played the pay-for-play game if he had left for TAMU, Jackie Sherrill was as crooked as a three dollar bill. 

Poor TCU finally had its best year in ages in 1984 (8-4) but their star running back Kenneth Davis accepted money from a booster (along with a few other team mates) and Jim Wacker suspended him and the others and voluntarily reported this to the SWC and NCAA. 

trueblueintexas

April 17th, 2024 at 11:26 PM ^

That was a whole other dynamic I didn’t get into because this was already very long. So much was dependent on the president/AD relationship and the culture of the school. Some presidents couldn’t be bothered and let the AD basically be the voice for the school to the NCAA. Some presidents liked having the power over athletics and froze their AD’s out of any influence.  Some worked hand in glove together having a bigger impact than their school should have. It truly is a miracle college sports has survived this long with all of the jealousy and egos influencing decision making. 

tybert

April 18th, 2024 at 12:28 PM ^

Some time ago, someone posted the link to the Bo to TAMU story (early 1982) - I was a FR in the MMB. Bum Bright, who chaired the TAMU BoR,  worked through the Cowboys staff connection with Bo to pitch the deal. Bo was adamant about not playing to the pay-for-play crowd. I'm not sure he would have been as successful there as Sherrill. From 82-89, Bo won 4 B1G titles, so glad he stayed after all. Sherrill got TAMU three SWC titles in a row. 

While the SWC was the worst offender, the PAC10 had half the teams (including USC + UCLA) suspended from bowls in the 1980 season. Mostly for academic fraud (forged JC transcripts, no-show classes from a diploma mill). We played and beat the true champion Washington in the 1981 RB, but would have played them anyway even if USC or UCLA had won the conference. 

Vasav

April 17th, 2024 at 11:25 PM ^

This is absolutely excellent. I do think the point about how the NCAA is just a useful shield is accurate. The problem is the people in charge, and they're mostly our ADs.

 I also think that fans are impossible to please for athletic administrators in general. Are any of the professional commissioners popular? Who is the last AD Michigan fans liked? Pretty much all of us dont think highly of the last 3 Big Ten commissioners. I mean...they cant ALL be bad, right? Maybe the problem is us?

tybert

April 18th, 2024 at 12:38 PM ^

I thought Wayne Duke was a pretty good B1G commish. Sure, he was around when we lost back-to-back AD votes to Ohio and went without a bowl in 1973 and 74. He, however, was the driving force behind allowing multiple B1G teams to go bowling, which allowed us to play Oklahoma in the 1976 Orange Bowl. Duke also cracked down on Illinois and Mike White. 

As for last good AD, I liked Jim Hackett but he was really just holding down a spot. Bill Martin deserved the scorn for being on a yacht and not knowing how to use his phone when Les Miles' agent called. But given what came out later about Les and blonde interns, maybe it wasn't so bad after all. Martin at least hired Amaker (who was a great hire at the time, just didn't work out) and then Beilein. Too bad Bo didn't stay longer. He fired Freider after he took the ASU job but wanted to coach in the NCAA. Moeller was an excellent hire who sadly had a terrible night at The Excalibur. 

trueblueintexas

April 18th, 2024 at 1:25 PM ^

That is a very good point about most administrators/commissioners not really being beloved. 

I'm not sure what the feeling in SEC country is, but they should love Sankey for what he has done for the SEC during his tenure regarding winning championships, adding new schools, and hauling in money. 

This will be very unpopular, but for as much as we use Delaney as a punching bag, he did very well for the Big Ten when it comes to money and power. Even Sankey was careful about not pissing him off.

Vasav

April 19th, 2024 at 1:07 PM ^

Yea, I think one of the dynamics of signs gate is that OSU was just not used to being #2 in the league, and so was convinced that it had to be nefarious and hired their PI. And because in the early 2010s their main competition were MSU and Wisconsin - schools whose run at the top was relatively recent and then ended by 2020 - and PSU and M had a down period then, rhere was this idea that "OSU is permanent."

Long story short, everyone was willing to carry OSU's water because theyd won the only nattys for the league in the BCS/CFP era. I think M winning the natty - and not just winning it, but legitimately putting together one of the Big Ten's best seasons ever, easily the best of the BCS/CFP era - well it changes that dynamic, but not before a lot of bad blood was spilled.

Ironically M's season probably gave Pettiti the ammo to throw his weight around in setting up the CFP. But his actions, along with Delaney's and Warren's, have made the conference less cohesive, if more profitable and powerful. My hot take is it wont last long into the 2030s, next round of TV deals will see something weird happen 

brad

April 22nd, 2024 at 11:44 PM ^

This was a very helpful summary of the NCAA's history, thank you for this.

On the new organization you're proposing, the major impediment to that would most likely be the same one that has historically blocked reform that would directly benefit the athletes: they come and go as a train of youngsters while the professional administrations inside the universities and the NCAA have experienced staff and leaders.  How would you set up an organization to really advocate for the student athletes.  It sounds even more difficult than getting an auto plant south of the Mason Dixon line to go union.

trueblueintexas

April 25th, 2024 at 11:51 AM ^

You pose the age old question, "how do you take power away from a group of people who have been in power and don't want to give it up?". 

Ideally the adults in the room would behave honorably since they are leaders at our academic institutions....I think the history outlined in this post shows that isn't likely. 

That leaves a few other avenues:

  • Political pressure. Target politicians who think they can get more votes from young people to advocate for change. This could be done in a few key states or at the federal level. 
  • Use the courts. I'm not a legal expert, but I'm guessing you could build a case the current NCAA structure has significant influence over student athletes yet they do not have a voice. Side note - currently there is student representation on NCAA committees but it is set up to where they basically have no power/influence/control. It's merely a voice for the adults to consider.
  • Public sentiment. This is a much longer process, but if people start putting pressure on the schools through public voice and reduced giving, that usually gets schools to consider change. 
  • Leverage the one power they do have. Refuse to play in high profile situations unless meaningful changes are agreed to be discussed and implemented. I wouldn't do this as a surprise last minute move. I would do this over the course of the entire season. Every chance athletes get to make a public statement, say the teams that make the playoffs or championship will boycott if a process isn't initiated by then to give the athletes a bigger voice. This forces the conversation to stay in the news over a longer period of time and it probably keeps public sentiment on your side. The NCAA & networks will not want to play chicken with this and risk having nothing to televise after fans got to watch a full season. This is probably the best way because the networks will be on the phones to the conferences, CFP, and NCAA telling them to get their shit figured out because the check will NOT be in the mail otherwise. While I think the networks care about the money going to certain conferences/schools because networks like brands, I also believe they could care less if 20 - 40% of the check goes to an organization which helps student athletes play fair and stay safe. 

grumbler

April 23rd, 2024 at 9:20 PM ^

I don't think that having students presented with 1/3 the voting power in your proposed organization could work.  You'd have to have at least one student-athlete from each school, but selected how?  If elected, then the reps will all be from the non-revenue sports, whose athletes won't trust the athletes on the revenue-sports teams.  The turnover would be near-complete annually, as seniors would be the athletes with the rep and experience to appeal to the athletes voting.

I can see going with some kind of ombudsman organization, where a professional (lawyer or law firm, maybe?) is selected by the athletes at each given school with, say, a five-year contract to represent their interests.  Kind of collective agents.  At the end of each contract period (make it rolling so it limits the turnover in a given year) the athletes of the school could then choose to keep the existing ombuds or select a new one, based on performance.

That way the athletes have a voice but through a more permanent and professional collective.

trueblueintexas

April 25th, 2024 at 12:07 PM ^

I think there are ways to mitigate the issues you point out. I also think a few issues are not as big of a deal. Maybe things change going forward, but there has typically been a significant amount of support across athletes competing in different sports. They all understand the sacrifice it takes to be a college athlete. That's true for revenue and non-revenue athletes. 

I don't think every individual school needs to be represented, as long as a fair and balanced representation of like schools exist. Just like politics, the representative from your district may not represent your beliefs, but your voice probably is represented even if from a different district. (I hesitate to use a political reference, but I thought it the best analogy). 

Regarding turnover, leadership isn't purely a function of age. I trust good leaders wanting to take part will emerge from all classes. I think the bigger issue is developing processes of engagement which works with the students schedules/life. This will probably be the hardest things for adults to accept. 

BallerBerg

April 29th, 2024 at 12:35 PM ^

Very interesting read and much appreciated. Really explains a lot about how far society/sports has come and the NCAA's inability and/or unwillingness to keep up with the changing times. GO BLUE!