Semi-OT: What is allowed in recruiting these days? (Damon Webb warning)

These days, it's hard to know what is and is not allowed in the world of recruiting.  We've laughed at the tweets to recruits from the likes of Joker Phillips, et. al., but I hadn't seen something like this yet.  I saw an article on Maize 'n' Brew on recruiting.  I was shocked to see a retweeted photo of Damon Webb pictured on the cover of Sports Illustrated, content created by the recruiting department at Ohio State.

I guess I don't get how this is allowed - using a NAME BRAND (Sports Illustrated) in recruiting materials - yet game-day simulations (e.g. announcing recruit's name over P.A. in stadium) is not.  Would SI have to give some sort of permission for them to use their name?  Just doesn't seem right to me - but I don't know all the rules of recruiting.

Although this is a cool idea - still sucks to lose out on Webb.  

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