This has been my argument since 1-AA teams started showing up on schedules in greater numbers -- if we're going to bring in a 1-AA school, we really ought to be offering to a SWAC team and demanding as part of the contract that they bring their band up.  If we have to pay a little more to help get the band up here, so be it.  If I were in the area it would get me to buy a ticket to that game just for the halftime.

that orson links to a wall street journal article which features THIS:

AND this:

My life just got so much better and worse all at the same time...