I suppose millions in endorsements should result in more prudent behavior but I hate the whole thing--digital photography (every person in the room becomes a 5th column paparazzo) + proliferation of media outlets (often internet) = greatly accelerated news cycle. The story goes viral, there is a kneejerk rxn from USA Swimming and sponsors and moral watchdogs, Phelps pays the consequences for months or more, but no one will care in a week. It's a great argument against celebrity. I'd much rather be rich than famous.
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