OT: Stud Michigan Swimmer Not Being Recruited

So, I know this is way off topic, but my best friends little brother is the top 50 yd freestyle swimmer in the state of Michigan and is the most respectable kid I've ever met, holding 3.8 GPA . His coach has done no promotion for his times this season and the state meet is tomorrow. I will be visiting the the state meet tomorrow, for the first in my life and am wondering from the swimmig die hards how swimming recruiting works and what this kid need to do to be recruited? Will he be recruited after his state times, how does this work? . All of his times would have been top 7 in Michigan meets last year. Any insight on swimming recruiting or what needs to be done for this kid to get some recognition would be appreciated....

I dont mean to name drop but... Go Nate!