OT - Spirit Airlines Interesting Marketing Efforts

So has anyone else received the interesting new marketing emails from Spirit Airlines? For those who don't know what I am talking about, I got an email from Spirit airlines today talking about their new specials. My specific email was about the "Many Unbelievably Fantastic Fares to Diving destinations," or MUFF to diving destinations (they actually used the acronym and in large letters in the email spelled out was "MUFF.") After laughing for a good hour at my desk (I actually had a tear rolling down my cheek), I did some investigating because I thought someone was playing a trick on me and found some other interesting specials from Spirit. One special is the "deep discounts" special (or the double D's special) and my personal favorite is the "Many Islands, Low Fare" special (or the MILF special). I thought it was a joke but Spirit airlines is actually coming out with this as their marketing effort for their special airfares. Does the board find this as funny as I do?