At press time, Harbaugh had sent Michigan’s athletic department an envelope containing a heavily annotated seating chart, a list of the 63,000 seat views he had found unsatisfactory, and a glowing 70-page report on section 25, row 12, seat 9, which he claimed is “exactly what the great sport of football is all about.”
So there was a new Bacon book this year. We need to review this book. I'm going to do this with the expectation that you have either read it already or are going to. You should. It is a Bacon book. You are reading MGoBlog; either you are a person who appreciates Bacon or else a visiting Sparty looking for more trolling fodder, in which case help yourself to the board where I promise you there's plenty. Or better yet, read some Bacon—you're in the Big Ten; this concerns you too. And he says the Red Cedar is nice.
This is not a negative review, even though I have a tendency to focus on the "needs work" aspects—I'm the guy who walked out of The Return of the King after five years of unmitigated Peter Jackson man-crushing and complained that there were too many endings. So apologies to John U., who's higher in my esteem than Mr. Jackson and just about everyone whose quotes aren't emblazoned on a wall somewhere, for the plurality of minuses below.
More Bacon. Ever since Bo's Lasting Lessons, the chance to devour a new Bacon book has been somewhat of an event around these parts. As a Michigan fan it would be tough to follow the unparalleled access and insight into the Rich Rod program accomplished with Three and Out, specifically because that unvarnished snapshot was so starkly antithetical to Dave Brandon's meticulous staging of his Michigan show: You knew at the time that no true journalist would be allowed to see behind the bunting again, so it should only come as a mild disappointment that there is little about the Michigan program in this book that you didn't already know.
Fourth and Long: the Fight for the Soul of College Football is four unequal looks at four 2012 Big Ten programs, or four and a half if you count a mini-treatment that Michigan State and Mark Hollis receive as host of an Ohio State road game. In order of detail:
- Penn State from the point of view of its players, former players, coaches, and equipment managers as they find themselves taking the brunt of the Penn State Awful Thing, and the NCAA's and PSU brass's callow responses to it.
- Michigan from Bacon's own point of view of its fans, as those fans interact with Brandon's corporate-itude.
- Ohio State from the P.O.V. of Urban Meyer as he goes from win to win trying to get Zach Boren to like him, and
- Northwestern as the paragon of virtue.
Bacon set out, as is evident from the title and made clear throughout the book, to examine these four schools from different points of view (players, AD, head coach, and president, respectively), and use the findings to determine if any of the Big Ten's current models for college football are sustainable for college football in general. In it he consistently finds players and fans who "get it" while the people in control seek new and better ways to milk it.
But he could only use what he got from each school. With Ohio State the access was mostly restricted to Urban on game days. He brushes against tatgate but doesn't get into the cars or any other "everybody knows, nobody can prove" things—you have to appreciate that Bacon will never accuse somebody without proof (especially considering he's an avowed Michigan fan talking about Ohio State) but it's really hard to talk about college sports and the competitive problems therein without admitting there are relative bad guys. The Gee quote—"I hope he doesn't fire me!"—is in there in reference to the bloated role of college football head coach in America. The closest he comes to pointing out OSU's exceptionalism in this regard is when addressing the carrying off of Tressel after last year's Game:
"The Buckeyes do not run a renegade program, but they once again demonstrated they don't seem to care if their actions make others think they do."
This isn't a complaint; Bacon handled a sticky situation about as well as he could. With Northwestern he got some key interviews, particularly with Pat Fitzgerald, but no warts (this could be because they don't have any).
With Michigan Bacon was outside looking in, so he used some of the Bacon-usual suspects—Carty, the dueling barbershops, the public comments of James Duderstadt and Don Canham, Brian Cook of MGoBlog, etc. There's also an inside look at the Mud Bowl, and most interestingly, a candid interview with Michigan's band director about Send-the-Band-to-Dallas-gate. I was more intrigued by the comments made by Bill Martin on the corporatization of NCAA football, which I'll come back to. The whole Notre Dame saga is covered. Except for the band's comments most of this is old news to you.
The result is a book that's 52% about Penn State trying to survive 2012, with a bunch of stuff thrown in about some other schools and corporations to underscore a point made clear without leaving Happy Valley.
[After the jump: it's just, like, my opinion man.]
Hey kids. John's answered your questions in an extensive post below. I know his points hit close to home as we approach the last time Michigan Stadium will host Notre Dame for the foreseeable future. The book is Fourth and Long, and it's available now.
Is there a way of putting the genie back in the bottle, or have the aggressive, business-oriented strategies of highlighted in the book (and there are MANY instances therein) put Michigan on an irreversible, faulty trajectory?
[My question is in his estimation, where is that "tipping point" for Michigan, and what happens when we reach it?]
Great question, and one I’ve examined from as many angles as possible for this book. Really, for Michigan fans – and fans of college football generally – it is the central question.
Michigan happens to make a great case study, on two fronts: the loyalty of its fans, and the department’s profitably, both of which are virtually unequaled in college football.
First, the good news, from the book:
“Brandon’s style might not please everyone he deals with, but he delivers what he promises. Under Brandon, the department increased its operating surplus to $15.3 million in fiscal year 2012, 72 percent higher than the previous fiscal year. In 2012, the Michigan football team alone generated $61.6 million in profits, second only to the University of Texas, which has the considerable advantage of its exclusive twenty-year, $300 million TV deal with ESPN.
Brandon has delivered more than dollars, too. After hiring Brady Hoke in 2011, the Michigan football team beat Notre Dame on the last play of the Big House’s first night game, defeated Ohio State for the first time since 2003, and won a thrilling overtime game over eleventh-ranked Virginia Tech in the Sugar Bowl, Michigan’s first BCS bowl victory since a young man named Tom Brady beat Alabama in the January 1, 2000, Orange Bowl.
In the 2011–12 school year, the hockey team earned a #1 seed in the NCAA tournament; the men’s basketball team won a share of its first Big Ten title since 1986; and the following fall, Michigan’s other twenty-nine sports combined to run a close second behind Stanford, and ahead of such perennial all-sport powers as Texas and UCLA, in the Directors’ Cup, which Michigan has never won.
If the Michigan athletic department had issued a 2012 annual report to its shareholders, it would have been the shiniest publication in college sports, packed with enough good news to make the competition envious. By those measures, its creator could be considered an all-American athletic director.
The Wolverines are not alone in spending millions, of course, engaged as they are in an arms race with the Buckeyes and the Southeastern Conference that shows no signs of slowing down. In Brandon’s speeches to alumni clubs, service groups, and the press, he has been unabashed in laying out a simple equation: if you want titles, this is what it takes.
But it can come with some unexpected prices.”
One of them, of course, was the initial decision to leave the Marching Band in Ann Arbor for the Alabama game in Dallas – about which former band director Scott Boerma was willing to clarify several misconceptions in our interviews.
But the bigger price might be the disaffection of thousands of loyal fans, some of whom have dropped their tickets. At Michigan, as of this writing, those numbers don’t seem to be too great, and the Big House still attracts over 100,000 passionate fans each game. But just down the road at Penn State, whose fans are every bit as rabid as Michigan’s, driving an average of four hours to see their team play in State College, you can see the effects of squeezing your supporters too hard.
The scoreboard scroller at Penn State’s third game, against Navy, announced the game’s attendance at ninety-eight thousand. As I write: “This would have brought heartbreak to the Michigan crowd, which had never dipped below one hundred thousand since 1975. But the Lions’ six-year streak had already been broken at the opening game of the 2011 season, months before Sandusky was arrested, thanks to the overpricing of tickets through a misguided and ill-timed seat-license plan called the “Step Program.” This had caused attendance to drop by about three thousand a game in 2010, when the program was introduced, again in 2011, and would again in 2012.”
My sources tell me the trend is likely to continue in 2013, and this brings us to a central issue for meccas like Beaver Stadium, the Horseshoe and the Big House: faith. From the book:
College football fandom depends on the same force that buoys our nation’s currency: faith. Since the United States left the gold standard, the US dollar has value only because billions of people around the world think it does. When a critical mass of people stop thinking that, our dollars will be worth no more than Confederate scrip—without the eBay memorabilia value.
College football isn’t nearly as important, of course, nor as serious. But the ecosystem works the same way. Going to a football game at Michigan, Ohio State, or Penn State is great largely because over one hundred thousand people at each stadium think it is. If the sellouts stop and the empty seats increase, the fans start questioning why they’re paying such incredible fees for a “wow experience” that cannot attract a sellout.
One friend calculated that taking her husband and two kids to the games—without dinners or hotel rooms—costs about $500 per Saturday, more than a day at Disney World. And Mickey never loses or snows on you.
“Just because you can charge them more,” Bill Martin told me, “doesn’t mean you should. You’re not there to ring up the cash to the nth degree. It’s a nonprofit model!
“Look into how much is spent on marketing, then look at how effective it is,” he said. “Look at the increase in men’s basketball attendance this year,” he added. Michigan’s top-10 men’s team played twenty games at home, attracting capacity crowds of 12,693 for fifteen of those games, with only two under 10,000. “That would happen if you didn’t spend one penny on marketing. You don’t have to do marketing at Michigan. We have the fans. We have the support. We have a great reputation. All you have to do is win. If you win, they will come. You just need to make it as affordable as possible for your fans.”
For all these reasons, my friends—who developed what they thought were lifelong habits of attendance as kids—have found themselves in the last few years rarely going to the stadium anymore.
The straw man of the hour was Michigan athletic director Dave Brandon. Brandon talks a lot about “brand loyalty,” but that combines two words that, to a college football fan, aren’t related. College football fans are fiercely loyal, but their loyalty is to something they most definitely do not see as a brand, rather something much deeper. If Michigan football ever lost loyal fans like my friends in the living room, who were raised on Michigan football, could it win them back?
Clearly, Brandon was betting that the endless branding would keep them in the fold. And perhaps if not, other fans could replace them.”
Both those questions, I believe, will be answered in the near future. And they will be answered by you, the loyal fans, who will vote with your feet, and your credit card.
[After THE JUMP: is college football worth saving? Does Bill O'Brien want to strangle Tim Beckman? What does the U stand for?]
LEFT: Nittany the Lion drinks hemlock. RIGHT: why Tom Bradley is not an option.
DEAREST PENN STATE NITT-ANY LION FANS,
I am a fan of Michigan, a team that used to be in your conference. I have just been informed that due to unapproved activities involving… well, nevermind what the activities involve. That's not really the issue here.
The issue is that longtime coach Joe Paterno was ignominiously forced out after at least six years as the head coach at Penn State, and that many people who remember this halycon half decade or so are peevish that unapproved activities have led to the firing of the hallowed JoePa. You probably know this bit.
The activities are so unapproved that they have irradiated the rest of the coaching staff with fatal doses of public relations. Coaches at other schools not currently suffering fatal doses of PR are so leery about getting irradiated themselves that they refuse to take millions of dollars to coach a football program that's still in a pretty damn good spot long term.
So the Penn State administration hired one of the more tenuous branches off the sickly Belichick coaching tree in the full expectation he'll fail massively, and soon. They would have hired Charlie Weis but—and you're probably not going to believe this—someone beat them to it. I know. Funny ol' world. They would have hired Ron Zook but Ron Zook is a chronic disease. So they hired some guy unreassuringly named Bill O'Brien who sponsors a bowl in St. Petersburg.
Do not look on Bill O'Brien as a head coach. Bill O'Brien is pickled ginger. Like the snake at the base of the tree that holds up the world, you have just finished consuming the largest piece of nigiri ever made. It was made of yourself. There's more, but for the full experience you must spend the next three to five years cleansing and preparing your palate.
Do not regard Bill O'Brien as a person who can succeed or fail. He is doomed. You will put him in your mouth and gnaw on him and once you swallow him and dissolve him in your stomach acids you can get on with things. Bill O'Brien is football pickled Jesus ginger. He will die for your sins… someone's, anyway.
Prepare thine heart for a messy one-way divorce. You may think Penn State is a school. You may have attended it, and loved it, and thought of the football program as the bit of the iceberg above the water: the most accessible part of your much greater love for the institution as a whole.
This must be true. I have been to State College in the summer, when no one is around. It is pretty. There are bars there with good microbrews in which weird cover bands play as you try to determine whether the sax guy is literally a muppet or just impossibly muppet-like. It is an outcrop of something in the middle of nowhere, easy to fall in love with.
Unfortunately, you're about to find out that a lot of your favorite people on the iceberg think Penn State is literally one dude. Lavar Arrington:
"I will put my Butkus (Award) in storage. I will put my Alamo Bowl MVP trophy in storage," Arrington said. "Jerseys, anything Penn State, in storage. Wherever Tom Bradley goes, that's the school I will start to put memorabilia up in my home. I'm done. I'm done with Penn State. If they're done with us, I'm done with them."
Brandon Short [ibid]:
"I don't want to be affiliated with the university if they don't choose a Penn State guy because of our standards, our graduation, all the things that have been important... it's no longer Penn State, so we might as well be in the SEC. They are intent on turning it into a booster culture. Ira Lubert went out and purchased a national title with wrestling and he's under the illusion that he can do that in football. Well, ask (Redskins owner) Dan Snyder about that."
"Penn State is a family and it is real and if they choose to get rid of Bradley and not hire a Penn State coach, then they've turned their backs on our entire family."
“I feel badly for him (because) he is clueless and will not have the support of the majority of the Lettermen. This is a hornet’s nest (for him).”
There is no one in the world who did not play for members of the Penn State coaching staff who believes anyone on staff during the time in which the unapproved activities occurred can stay at PSU. Instead of acknowledging this reality, certain players you loved are going to firebomb the program until Football Pickled Jesus Ginger is gone and someone with a tangential relationship to Paterno is found, whereupon they will say they knew it all along. They will not acknowledge their contributions to the situation.
This is going to piss you off and sour some of your fond memories. Nothing can change this, but you can be prepared. Latch on to the current players, who have done nothing other than not leave when they maybe should.
Look… just… don't. You may be inclined to say something about the enormous hissy fit being thrown by certain players as indicative of the problems with the culture that got you in this spot in the first place. This is probably not a good idea even if you secretly think it's true.
Don't extrapolate your problems across the whole of college football since your worldview has been so jaundiced that hope and joy experienced by others only serves to reinforce the existentialist dread that overwhelms your existence. Looking at you, Weinreb.
In lieu of on-field substance prepare for cheesy pro-style stadium exper— oh, right, I see you've got this one covered. Let's form a support group. I need help coping with these things.
MANTRAS FOR HOPE. It is not going to be fun. By saying these things over and over again you might find some modicum of serenity:
- Our offensive coordinator is not Jay Paterno. Our offensive coordinator is not Jay Paterno. Our offensive coordinator is not Jay Paterno.
- How hard can it be to win in the Big Ten. How hard can it be to win in the Big Ten. How hard can it be to win in the Big Ten.
- At least we're not Notre Dame. At least we're not Notre Dame. At least we're not Notre Dame.
Good luck, and godspeed.