I've lived in the Lansing area all my life. Some of my best friends are huge MSU fans. Most of my family members are MSU fans. For these reasons, and many more, I have grown up to despise Sparty more than our rival down south.
I completely understand that OSU is our biggest rival, but what I don't understand is the nonchallant attitude the football program has towards MSU. During the week we get polite comments and compliments for their players and coaching staff. Meanwhile the word out of EL is how much they hate us and want to beat us.
When Saturday comes along the result on the field is reminscent of the attitude during the week. MSU plays like a team hellbent on kicking our asses. We play like every other game: not good.
Why is it so hard for us to bring even a fraction of the hatred we have for OSU to a game against MSU? For a program that prides itself on having important rivalries we seem to forget all but one. All I want is to see some fire and passion on that sideline on Saturday.
EDIT: A lot of people are pointing to history and past dominance. While true, I think that is a terrible reason. Right now they are kicking our asses. Last year we showed up against OSU with a great gameplan. We were actually prepared. I want to see that for more than just one game a year.
EDIT 2: After writing that I am seeing that my question is actually "why doesn't Michigan ever appear to be prepared for games against not-OSU?" Which is why Hoke will be out of a job at the end of this season.