I think there are now 4 primary goals for the football team to achieve each year and most of them are interconnected.
Beat key rivals (OSU, Michigan State, Rutgers) bonus points for hitting harder
Win Big10 Championship
Make National Championship Playoff
Win National Championship
With the exception of beating Rutgers these are hard goals to achieve. OSU has the #2 ranked 4 year average recruiting class. OSU's results since 2012 (Meyer's reign)
2 Big Ten Titles (2014 & 2017)
1 National Championship (2014)
2 National Championship Playoff Invites (2014 & 2016).
My personal thought is we beat OSU every other year, Michigan State 75% of the time, Win the Big10 1 out of 4 years, & makes the National Championship 1 out of every 4 years then the program is doing as well as we can reasonably expect.
What say you?