VIDEO: Offense Every Snap and How YouTube Works

Submitted by Thorin on October 9th, 2012 at 5:14 AM

http://www.youtube.com/watch?v=-Aw8N2LQOqo

Last week in the enhanced UFR thread, everyone who I had been a dick to lined up to take a shot at me, which was fair, but I do want to clarify one point and give a brief (?) introduction to how YouTube works. First, I mentioned that I actually lose money on board embeds not to complain, but to argue that I wasn't being a hypocrite for calling out link spam since links benefit sites while posting embeds goes against my own interest. I think people couldn't see who who I was replying to and the thread became mostly about how I'm stealing other people's property in order to monetize Michigan football video on the internet for my personal gain. That's actually quite hilarious if you know anything about YouTube and copyright.

When you watch a video on YouTube, there are as many as 5 parties involved: 1) YouTube (Google Inc.), 2) Advertisers, 3) Content owners, 4) Media companies like Maker Studios, and 5) Users. Simply put, advertisers pay and Google, content owners and media companies profit. Users, including uploaders, are just tools.

Google does not want to remove copyrighted material from YouTube. All of the resources they provide for content owners are designed to monetize it. The content owners are not who you think they are. Some people took it as arrogance when I LOLed at the suggestion of reporting mgovideo to ABC/ESPN, BTN, Fox, NBC, the Big Ten, the university and the NCAA. I was LOLing because I know that none of these organizations directly monitor their content on YouTube. Reporting a YouTube video to the NCAA is tantamount to calling in a noise complaint to Interpol.

The content owners of college football game footage on YouTube are licensing agents. As soon as a video starts getting enough views to generate ad revenue in excess of about 50 cents, content owners swoop in to file copyright claims and grab the revenue. They are not required to provide any documentation. This creates an environment of false claims in which the SEC's content owner claims an episode of Inside Michigan football, the BTN deletes Brian's channel of mostly ABC/ESPN footage, ABC/ESPN monetizes BTN documentaries, a movie studio earns revenue from one of my videos that consists mostly of Denard and Kate Upton animated gifs and so on. Users can dispute copyright claims but all content owners have to do to reject a disputed claim is click a button. In my experience, they're pretty good at clicking buttons. On rare occasions, a video like Don Criqui BOOM Denard'd goes unnoticed by content owners (there's nothing in the title or description that they'd be searching for) and maybe I pay for my site's VPS, the electricity for my seedbox or a new hard drive to store games. If I'm a crook, I'm not a very good one.

Comments

R Kelly

October 9th, 2012 at 6:55 AM ^

I called you a dick in the other thread, and I still think you were unnecessarily mean to WolverineBlue.  However, the mgocommunity and I do owe you a big thank you for putting up these great videos each week.  Keep up the good work.

Mr. Yost

October 9th, 2012 at 10:43 AM ^

 

For the record, I never bashed you once in your tiff about Enhanced UFRs (not that you said I did...just want to make it clearly I truly had no opinion on the matter) and how you lose money and blah blah blah...but for you to continue to harp on how great you are at what you do is annoying as FUCK.

Just shut up and keep providing the goods. We're all appreciative, we all enjoy what you do, we all think you're good at it...we don't need you to tell us over and over.

 

 

Mr. Yost

October 9th, 2012 at 1:34 PM ^

 

For the record, I never bashed you once in your tiff about Enhanced UFRs (not that you said I did...just want to make it clearly I truly had no opinion on the matter) and how you lose money and blah blah blah...but for you to continue to harp on how great you are at what you do is annoying as FUCK.

Just shut up and keep providing the goods. We're all appreciative, we all enjoy what you do, we all think you're good at it...we don't need you to tell us over and over.

DonAZ

October 9th, 2012 at 7:07 AM ^

Two points --

  1. That was a damn interesting post, and
  2. "Reporting a YouTube video to the NCAA is tantamount to calling in a noise complaint to Interpol." ... I near spit coffee onto my laptop over that. :-)

 

MGoBender

October 9th, 2012 at 7:14 AM ^

Do the intricacies really matter? You were complaining about losing revenue for ESPN/ABC's material.  I don't really care about the technical details of how material owners can and can't claim their copywright.  Just because it is hard for someone to claim what's rightfully there's doesn't mean you should steal it.

Now I'm going to go download a movie using BitTorrent.

(Seriously, I don't care that people re-distribute material that's not theirs, but to complain about losing revenue on material that's not yours?)

Thorin

October 9th, 2012 at 7:23 AM ^

What part of "I was not complaining" do you not understand? If I didn't want to lose money on board embeds, couldn't I just stop posting them? I always hated Owl until he posted this:

Actually, I think his argument is sound. As I understand it, his argument is:

1) I am a hypocrite if and only if my actions were qualitatively similar to his.

2) It is not the case that my actions were qualitatively similar to his. Therefore, I am not a hypocrite.

Looks sound to me. I guess you could argue with 2), but Thorin's point is that it's different because he isn't linking to his own website (and, on the contrary, is acting in a manner contrary to his own interests). I don't think he was being a hypocrite. I DO think he was being a dick though, and the soundness of this argument does nothing to address that at all.

goblue85

October 9th, 2012 at 7:23 AM ^

I love these videos every week more than the full game,  Looking forward to them every week.  Thanks.  As well as Inside Michigan Footbal episodes for those that don't live in Michigan that have access to Fox Detroit every week.   I appreciate it!

readyourguard

October 9th, 2012 at 7:39 AM ^

Pardon my ignorance on the subject, but are you suggesting that ANYONE can stake a licensing claim to any and all video FOOTAGE so long as they're the quickest to make the claim?

I am confuzzled.

El Jeffe

October 9th, 2012 at 8:11 AM ^

I don't understand any of this, but

  1. If Thorin is wrong, I don't wanna be right, and
  2. I'm not sure if you're the man to see about the Purdue torrent, but I could sure haz one?

WFBlue

October 9th, 2012 at 8:15 AM ^

I think these videos are extremely helpful and I for one appreciate the ability to do amateur analysis without watching the entire game again. 

Example one: in the "what's up with Fitz" thread, someone said that Purdue was putting 8 in the box to stop the tailback which is why Denard was able to have great success in running the ball.  As evidence, they cited the fact that when Denard pulled the ball on several read options, Fitz was getting crashed by several Purdue players.  Except in maybe one instance, I did not see this explanation backed up by the video.  I remain "worried about Fitz".

Thorin;  chill on the defnsive explanations;  I doubt anyone cares at this point except you.

 

Thorin

October 9th, 2012 at 8:24 AM ^

Yeah, I know I'm mostly talking to myself and this is definitely my last word on the subject, but there are a few users (I'm thinking of M-Wolverine) who I feel like I need to explain myself to.

archangel2k12

October 9th, 2012 at 8:49 AM ^

I appreciate you.  I lol'd along with you in the UFR thread.  You just can't make everyone happy.  

Speaking of which, my kids and I are not looking forward to you dying at the end of the Battle of Five Armies.

Did you happen to catch the "Big 10 Elite" special on the '97 Wolverines that aired Saturday night on BTN?

willywill9

October 9th, 2012 at 8:49 AM ^

I didn't see the other thread, but I just wanted you to know I'm very appreciative of these videos, boo*.  You can link to your site, you can embed it, I'm just hoongry for videos!

*I thought we were on a 'boo' basis, but if we're not, I can wait it out, if it's not already too awkard.

 

Darker Blue

October 9th, 2012 at 9:41 AM ^

I was just sitting here at my desk, thinking about when you used to come across a post in a thread that was +50 or -56. I miss those days. Why did Brian decide to change the format of upvoting posts? BRING IT BACK puleeZe