The fictitious "University of Nike" has relocated from Eugene, Ore., to Tuscaloosa, Ala.—at least according to its website.
On Aug. 3, the site UniversityofNike.com was registered, and it redirected Internet users to the University of Oregon's website, an apparent reference to the multimillion-dollar investment in Ducks athletic facilities by Nike co-founder Phil Knight. Nike has been based in Oregon since its founding, and Knight is an alumnus.
In recent months, it wasn't just fans but an Oregon official who referred to the school as the "University of Nike."
On Saturday, a photo that appeared to be Knight wearing Alabama gear on the sideline at Bryant-Denny Stadium in Tuscaloosa surfaced after the No. 1 Crimson Tide football team's victory over Louisiana State and spread via Twitter. Knight's appearance at Alabama came just two days after Oregon saw its national-title hopes all but vanish in a loss at Stanford. Knight is known to regularly attend Oregon home games.
On Sunday, "UniversityofNike.com" was suddenly redirecting to the University of Alabama's website, according to the blog UO Matters, which is unaffiliated with the university.
In August, University of Oregon officials said they did not know who owned the domain name. It was registered anonymously.
Obviously Phil Knight is going to keep pumping money into Oregon but it is an interesting change from a marketing standpoint. Here is the Twitter photo mentioned in the article.
I am sure it is not personal. It is just business. It is still an interesting change after Oregon lost to Stanford and Alabama beat LSU.
I guess if nothing else Phil wants Bama, even if they refuse to wear uniformz.