In a story about PSU remaining relevant in merchandise sales was this nugget
Despite the negativity associated with the school's handling of the Jerry Sandusky child sex abuse scandal, Penn State still generated more royalties last school year than any other Big Ten school except for Michigan.
This also surprised me:
As of last season, Penn State was the third most popular football team in the country, according to an ESPN Sports Poll. More than five percent of the country considered themselves Ohio State fans (5.2 percent), 4.1 percent said they supported Notre Dame and 3.8 percent said they rooted for the Nittany Lions.