This just popped up on my schedule. The only previoous one that I know of was the 2012 Cowboys Classic. My daughter went on her third day on campus and she said she along with most other students left by halftime. They had a viewing party in Crisler for the 2013 MSU game (a 29 to 6 loss) that I was at, where about the biggest cheer of the day was for a competed pass. Most other reactions being groans. Again there were few in the stands for the second half.
You enter through the tunnel and lay blankets on the field and proceed to watch Gary and Patterson perform gloriously against the Figthing Irish. Go Blue!