I don't think anyone can argue with the logic of this fresh Rosenberg column, which he gets exactly right IME. But try if you will. Excerpt:
"One of the great things about The Game is that when those two teams walk off the field, there is no doubt: The winners have won something that will last forever, and the losers have lost something they will never get back. It just won’t be the same if there is a rematch a week later."
Can someone provide the print version link thingy? I never paid attention in class.