In the midst of the recent decommits, numerous posters have complained that few or none of the Summer Swarm recruits will end up in the class. Calling these camps aggressive tactics in recruiting is fair, but what were the stated goals of these camps? Looking back to Spring 2015 when the camps were announced, most articles point to the goals of Summer Swarm. These were the three that seemed to come up the most
1. Re-establish and expand the Michigan brand to kids across the nation. Sadly, the last time we were in a BCS bowl was when many of these kids were 10 or 11. They know our name, but they’ve watched other schools compete in these games. Michigan was one of the only schools in the national spotlight for football throughout the summer, and the participation numbers spoke for themselves. Many of the kids that are still considering or committed to us attended these camps (Boss, David Long, Devin Asiasi, Bush, etc.). Perhaps they don’t even look this way otherwise.
2. Provide low-cost camps in areas where many students couldn’t attend. Unless you’re a scholarship-offered player, it is cost prohibitive for most kids to attend camps in Michigan when they live in Florida, California, Texas, etc. Thousands of kids who couldn’t have ever gone to a high-caliber camp were afforded the opportunity at cheap prices. In addition, money raised from the camps was donated to schools and foundations (remember Lauren’s First and Goal Foundation).
3. Provide some exposure for kids who may not have any. JH invited every college coach to attend, and there were a number of schools that took him up on this. Now, some of these two-stars that performed well enough to garner scholarships have landing spots. When Weaver explained that he did not want to be considered a Plan B, it is important to consider that he was a two-star when he committed, and he got the requisite bump to a 3 star when he was offered by UM. Mercer and Columbia (great academic schools) were his offers prior to the Swarm. Now he lists 13 offers, including several D1 schools. Kids that may have not even garnered offers from Michigan were exposed to other coaches, and though I can’t point to a kid who received a scholarship from one of those schools as a result of attending a Swarm event, it is likely this occurred.
I would consider that all of these goals were met in spades, regardless of how many direct commits came from the events.