Pure Michigan - Ann Arbor Commercial Goes National

Submitted by bklein09 on April 13th, 2012 at 3:13 AM
Just saw the commercial for the first time on food network in Oregon!

God I miss Ann arbor...

Can someone embed the video for me? I'm on my iPhone.

Comments

stetgor

April 13th, 2012 at 7:05 AM ^

I've never seen that commercial - loved it!  I live in Chicago, but get back to see my parents in Saline once a month.  I rarely go up into AA but that commercial just clinched it, I'm going next week.  Btw, Helle, you undoubtedly have my favorite avatar!  I have six words for you. . .thank you, thank you, thank you.

gopoohgo

April 13th, 2012 at 8:45 AM ^

Y U not go to Ashley's more frequently???

For the beer enthusiast, have not found a place out in Maryland that replicates Ashley's laid-back/casual atmosphere with the beer selection they have.

The places out in the MD/DC megasprawl with such selections typically have a large stick-up-their butt beer snobitude that irritates me.  Don't judge me because I follow-up a $30 bottle of Chimay or an extra-hopped IPA with Natty Boh!!

douggoblue

April 13th, 2012 at 11:53 AM ^

Have you tried the Quarry House in Silver Spring (corner of Georgia ave and Bonifant street), 4 or 5 blocks from the SS metro station. It's beneath the Bombay Gaylord Indian resturaunt. I've have definitely put in that order there and not had any snobitude, and their jukebox is awesome.

magboy81

April 13th, 2012 at 7:10 AM ^

saw it last night here in Indiana while watching tv with the wife. can't wait to head back up there this fall. please let me have some saturdays off!

Elmer

April 13th, 2012 at 8:55 AM ^

No offense to Ann Arbor, since it is really nice, but you could make almost any city look good by taking a few select shots of an outdoor restaurant in good weather, a farmers market, a bridge, a flower shop, some family riding bikes.etc...   I've seen tourism ads for places that I know are not anything special and they still seem really nice with the soft lens camera shots, syrupy music and good looking actors.

Two Hearted Ale

April 13th, 2012 at 9:28 AM ^

There is a constant loop of syrupy music on the public p/a system and the LED lighting makes everything look soft. That is why property taxes are so high. I don't know why you think they used actors; everyone in Ann Arbor is above average in looks and intellegence.

MSHOT92

April 13th, 2012 at 11:05 AM ^

and perhaps I'm biased, that's what Ann Arbor 'looks like' most of the spring/summer...it wasn't much of a stretch. We head up there on a regular basis and not just for football saturdays. It was one of the appeals beyond the education, A2 is a great city with a world class campus plinked in the middle of the city. Love that town, love the atmosphere...a lot more than many other college venues for sure.

Feat of Clay

April 13th, 2012 at 9:32 AM ^

I am glad they did the ad, because AA is one of the best things about this state IMO.  But I felt they took an amazing city and made a kind of generic ad for it.  A lot of the shots resonated with me because I recognize them, and if I wasn't already living here they'd make me homesick to come back for a visit.  But I wonder if the ad is as compelling to someone who hasn't been to Ann Arbor before.  

Example: I think they needed to make Zingerman's more prominent.  That place is on the food network and other places all the time, so make sure the logo/name is visible.  They needed to do some wider shots of downtown so you can see how vibrant it is and that yes, AA has a REAL downtown.   And instead of having some generic guy carrying his generic bike down a generic porch, why not a shot of people biking through Ann Arbor?  I hate to say it, but the slowly-opening gate was possibly the most boring shot of Michigan stadium I have ever seen.  Why not have someone stepping out of the tunnel and looking around in amazement at the size of it? 

/curmudgeon

profitgoblue

April 13th, 2012 at 10:33 AM ^

What is the over/under that the advertising agency was paid to make one of these commercials for East Lansing also, just to be fair to that other school (even though they have no plans to air it because it would be stupid)?

/joke that was not funny