One of the mantras of the premium seating section has been "don't sell your seats". Basically, you don't want to irritate those who have spent a lot of money on their seats by having opposing fans spoil the experience.
Obviously, it is sometimes not possible to go to games as circumstances arise and the athletic department looks like they've come up with a creative solution to bypass StubHub:
We are building an online forum where all football premium seat holders can submit or donate their individual game tickets to the Premium Seat Exchange. These tickets can only be purchased by other premium seat holders. Access to the exchange program is exclusive to premium seat holders to ensure that we protect your game day experience. Access is granted through your ticket account and the price of all tickets will be determined by the face value ticket price ($75 or $95 for the 2012 season). If your tickets are purchased, you will receive these funds.
Interesting idea and it seems that it would be a good idea to make friends with someone with premium seats so they can buy, at face value, club seats for you!