So there is a new piece at the Detroit News about Pop Evil's "In the Big House," a song regularly reviled in these here parts. http://detnews.com/article/20110930/SPORTS0201/109300356/‘In-the-Big-House’-finds-audience#ixzz1ZRqz4H1s
Brian's antipathy toward the song is well known, and some have blamed DB for giving it any positive credibility. However, the article focuses on one key demographic: Michigan Football players, who (supposedly) want the song. Here's a few money quotes:
Hunter Lochmann, Michigan's chief marketing officer, said there has been considerable interest — good and bad.
"It's gaining traction," Lochmann said. "We know there are people who love it and some people who hate it, but our core customers — the players — they want to hear it."
That's an interesting quote, and one which has to be considered. What do the players want? And beyond them, the student body? I am clearly over the hill, and my opinion doesn't really matter that much. But it strikes me, if the team, and football alums, and the student body, are behind something, well, you might hate it and think it has terrible taste, but it isn't for you to decide. In fact, apparently, other Michigan athletes like it:
Lochmann said other Michigan teams have responded positively to the song, available for download at iTunes and Amazon.
"The other teams like it even though it's about the Big House, because it's also about being Wolverines," Lochmann said. "It's going to have (some) shelf life."
The article ends with what some what consider the ultimate nightmare scenario:
For Kakaty, (Note: author, lead musician) who hasn't attended a Michigan game since he was a kid, he has one goal for the song, and Lochmann said Michigan would be all ears.
"We'd love to get into the Big House and play it," Kakaty said. "It would be our dream to play with the Michigan marching band. It's a song for fans, and we're fans, too."
EDIT: I realized that I should put my personal opinion down. I am neither for nor against the song, but I don't particularly view it as a terrible abomination. Musical tastes are just that: tastes, and they change. I am sure that "In the Big House" will be dated soon enough, and won't have the staying power of the Michigan Fight Song, etc., but if it pumps people up now, well, that's ok. And also, I don't find it nearly as ridiculous as "We Are Notre Dame."