Damn, these deals are just exploding:
The Pac-10 has agreed to a 12-year television contract with ESPN and Fox that will more than triple its media rights fees and be the most valuable for any conference in college sports.
The contract, which will begin with the 2012-13 season, will be worth more than $225 million per year -- or $2.7 billion over the life of the deal, Sports Business Daily and The Associated Press reported on Tuesday.
The Pac-10 made less than $60 million in media rights this past season but became the latest conference to take advantage of the escalating market for college sports on television.
The ACC recently signed a deal for $155 million a year and the Big 12 reached a deal with Fox that made its total annual package worth about $130 million. The Pac-10, which will be renamed the Pac-12 in July with the additions of Utah and Colorado, topped those deals, as well as the $205 million the SEC gets and the $220 million paid to the Big Ten.