October 4th, 2010 at 12:32 PM ^

Trademark issues are a very important issue for athletic departments (read:  very important $$$$ issue).  I did an internship while at Michigan relating to this specific issue and it really opened my eyes.  The millions of dollars that sports apparel/memorability generates for the university is mind-boggling.

A more interesting case would have been if South Carolina had an established design and USC challenged that one.  The instant case was a slam-dunk since Carolina was just instituting the new design.  The courts would have had a much more difficult decision if both schools had sold merchandise with the similar logos.  Would it come down to dollars generated?  If so, I presume that USC would win out over Carolina just on the sheer value of the USC tradename . . .


October 4th, 2010 at 12:37 PM ^

No one started "The University of Spoiled Children". Then USC (yes, that USC) would really have gone ape sh-t. No one owns that trademark like they own it.


October 4th, 2010 at 12:50 PM ^

Yes, I can completely understand where USC would be upset with USC trying to use USC on their clothing.

Especially since USC is Cardinal Red and Gold, while USC is Garnet and Black.


Yup, big problems here... big problems.   The problem here is that the color green is involved.  

Perhaps the rights should go to that USC not currently on probation?  Or the USC most likely to be put on probation the soonest should win?

Either way it's another big win for USC.

And a large loss for USC.



October 4th, 2010 at 1:56 PM ^

Its always about money when patent/trademark infringement lawsuits are involved.  Money and the worry of diluting the power of a patent/trademark, which would mean a loss of value (read: money).  What else would be involved?

The interesting part of the lawsuit is that South Carolina's baseball team is arguably the school's best team.