OT: University of Cal System drops new logo
December 15th, 2012 at 3:45 PM ^
Well, I'm glad they flushed that idea.
December 15th, 2012 at 4:19 PM ^
It really stunk.
December 15th, 2012 at 11:12 PM ^
It did look like a cheese puff.
December 15th, 2012 at 3:53 PM ^
Yes, I misunderstood your intentions to replace the old seal with this new monogram... Oh, that's because in the ad video you literally wiped the old seal away and replaced it with the new logo.
December 15th, 2012 at 3:59 PM ^
And he or she was critical of the new logo.
December 15th, 2012 at 6:36 PM ^
The honorable Sutter Brown is well know for his opinions on matters of higher education and eating his own poop.
December 15th, 2012 at 3:59 PM ^
When virtually everybody without a vested interest in seeing the logo succeed has the immediate, visceral reactions that were recounted in the original MGoBlog post, it's an indication that the designers were working in a closed, cloistered environment. As a designer, it's unfathomable to me how those designers could have proposed that solution without any awareness that its graphic form left it wide open to sexually-oriented satire and scatological lampooning.
December 15th, 2012 at 4:04 PM ^
and confused people.
Besides they shouldn't be effing up the blue pantones:
Best logo in the UC system? UC Santa Cruz of course...
Close second best? UC-Irvine Anteaters
(Yes, that anteater is really pissed off. And Navy+Gold>Pastel Blue+Gold).
December 15th, 2012 at 4:11 PM ^
Ahhh yes. The good ol' Banana Slugs. Best worst team name sports?
December 15th, 2012 at 4:26 PM ^
Evergreen State Geoducks
December 15th, 2012 at 4:49 PM ^
Wow. You win
December 15th, 2012 at 5:43 PM ^
When you know what the actually look like.
December 15th, 2012 at 4:11 PM ^
the first item looks like the "seal" and the other a bad logo. imo, they already have a good recognizable logo - see the side of the helmet pictured.
December 15th, 2012 at 4:24 PM ^
except that we're not talking about the school commonly referred to as Cal, we're talking about the whole 8 campus UC system.
To localize things, both the block M and the University of Michigan seal are shared by all three campuses of the UM system. UC doesn't have the equivalent of that block M logo to put on letterheads and crap, so they created the loading symbol to be that. It was a good idea in theory, but that logo in particular was horrible
December 15th, 2012 at 4:35 PM ^
"Playoff to decide #1?"
December 15th, 2012 at 4:23 PM ^
looks like the top view of a bidet with the tank lid off, and the yellow-and-blue version looks like a diagram of Viagra that's not doing its job right.
December 15th, 2012 at 4:27 PM ^
So California wasted money? Okay.
December 15th, 2012 at 4:43 PM ^
I'm really starting to dislike the word "butthurt."
December 15th, 2012 at 6:15 PM ^
yep, "butthurt" is now another overused "jumped the shark" internet meme.
December 15th, 2012 at 6:52 PM ^
Jump the shark has jumped the shark?
I just found it funny that he didn't like it, since the way he's been posting lately, I thought a picture of Yost was next to the definition of it.
December 15th, 2012 at 6:02 PM ^
Coca-Cola who took weeks to nix New Coke. Horrible logo - they should axe the marketing leader on that project.
DB would never mess up this bad, thank goodness.
December 15th, 2012 at 6:53 PM ^
I love here and the Marketing Director was all defensive just yesterday on a radio show and at the end commented "it's not going away." I was surprised his lack of savvy and thought after that attitude maybe his job is.
December 15th, 2012 at 6:56 PM ^
was surprised by the whole thing:
- bad logo from a design perspective
- defensive administration
- apparently no good market testing.
December 15th, 2012 at 11:09 PM ^
This is "Leaders" and "Legends" all over again.
December 16th, 2012 at 3:08 AM ^
Cal has better customer relations taste than the Big Ten office. Stupid division names.