December 9th, 2015 at 5:55 PM ^

Honestly Toys R' Us is in a really tough place, between the rise of all forms of electronic gaming and online retailers. The only thing I would think to buy at Toy R' Us are larger toys and I would probably look at Walmart first.


December 9th, 2015 at 11:15 AM ^

You move away from the B1G and you stop coveting the NYC market over anything else.  Any respect Delaney had for Brandon must now be gone.

Everyone Murders

December 9th, 2015 at 12:01 PM ^

This will help Brandon's overall plan of recapturing the Dentist-Big Game Hunter market in Minnesota.  First you capture the exotic mammal fur market.  ("Geoffrey, meet Cecil.  Cecil - Geoffrey.")  Then you build on the obvious leveraging synergies.* 

He's tapping into a market that you can't begin to comprehendThere's always a plan with Brandon, people

  • *"Daddy, this toy baby seal is sooooooo soft and cuddly.  It's the best Christmas gift ever.  I LOVE baby seals!"  
  • "Well, Suzy, that's because it's made with real baby seal fur!  Thanks, Dave Brandon!"


December 9th, 2015 at 11:32 AM ^

firing Fridays is no longer decimating our athletic department and has moved on to now impact a giant, soul-less corporation that peddles cheap foreign-manufactured goods and licensed/schlocky merchandise from other giant, soul-less corprorations. 

MI Expat NY

December 9th, 2015 at 11:28 AM ^

I always thought the Toys R Us times square concept was a bit odd.  Only tourists spend any time there and even after its "Disneyfication" Times Square isn't the most child-friendly place in the city.  Never seemed like Toys R Us would be able to sell enough toys to tourists in that spot to pay what must be an astronomical rent.  And it's not like going to a fun, cool Toys R Us would make going to your average shitty suburan version any better.  

The Disney and M&M stores made more sense as they sell things that aren't boxed up clunky toys, and the experience at those stores may actually help bottom line elsewhere.  

Much as I hate to admit it, but this is probably a smart move by the David Brandon led company (probably means it was someone else's idea).  

The Mad Hatter

December 9th, 2015 at 12:35 PM ^

"According to the CO, "The asking rent on the ground floor in the 150,000-square-foot building is $2,500 per square foot"


That price is insane for any business.  A 2k square foot retail store in that location would be paying $5 million per year in rent.  I can't think of a single product that would generate enough sales/profit to cover that.  Not even cocaine.

MI Expat NY

December 9th, 2015 at 12:53 PM ^

Right, which is why I get it for companies like Disney or Mars operating huge stores that also serve as entertainment locations.  In addition to goods sold at the store, Disney provides an experience which helps with future projects, promotes their shows, promotes disney world, etc.  M&M world sells candy and a cool experience that may entice you to pick up that pack of candy when you're at checkout at the drug store.  

But I'm not sure what Toys R Us gets.  They don't have a concept to push outside of their stores (they don't, right?).  Remembering how great the times square store is isn't going to do anything when you also remember how crappy their average store is and how it's just easier to order off Amazon.  And I wouldn't think they'd sell enough toys at the location to even bring the loss into reasonable territory.  

Real Tackles Wear 77

December 9th, 2015 at 11:31 AM ^

I know we all like to pile on Brandon but this is actually a good move for Toys R Us. Times Square real estate is the most expensive commercial space per square foot in the world, and that store was a monstrosity that must have been losing millions. Toys are mostly bought online, and the Toys R Us brand (with a target consumer of young kids and the parents that buy for them) was not getting enough of a value-add from having the flagship there.


December 9th, 2015 at 11:31 AM ^

db as much as the next person but pretty sure this actually started well before he took over as CEO due massive high cost location and wasted space that includes a ferris wheel in the store