Great article about Pac-10 expansion. It raises and implies a number of great questions that also apply to the Big-10. Examples:
1. With a conference split, will schools want to lose annual trips to Ohio/Pennsylvania?
2. Does the Big-10 want to continue to give a 1/12 split regardless? For example, if Texas were to be interested, would the Big-10 sweeten the pot? (It's hypothetical, Texas ain't coming).
3. Is the Big-10 willing to take a lower ranked academic school in exchange for better money?
The Pac-10 is in a different position, because their revenue sucks next to the SEC/Big-10, and their TV deal is awful. However, these are questions that I'm sure are at least asked by the Big-10 Presidents, even if they are immediately shot down.