August 17th, 2016 at 12:14 PM ^

Who cares.  I've long ago accepted that Bowl Games will have inane sponsors. Whatever.  This is just a new B-level brand taking over a previously B-level branded bowl game.  It's not like a bowl game has been added, which is what I was led to believe by the title.


August 17th, 2016 at 12:16 PM ^

I was going to bitch about weird associations with different companies sponsoring bowl games that in my mind have nothing to do with college football, but then I thought, I'd never know what the hell Belk was if not for them putting their name on a bowl. Maybe it's more effective than I ever thought.



August 17th, 2016 at 4:18 PM ^

8 years ago --- the dollar stores, while a place they obviously sold a small percentage of their product, were not of the same mportance to them vs. the Grocery/Drug/Club/Mass retailer channels.

That has definitely changed.  They now view the Dollar channel on a near-equal footing.


August 17th, 2016 at 12:44 PM ^

My company declined the opportunity to sponsor that very same Bowl game in Mobile.


It was only something like $250,000 too.  Our firm's founder said he didn't want to be stuck in Mobile, AL on December 29th in freezing rain holding some oversized check in front of 17,000 people.



August 17th, 2016 at 3:05 PM ^

Not our market anyways.

We do NCAA LAX every year, big ..esp the tourney over Memorial Day

Also NY Rangers & Mets ...some COL Avs and US Ski related

With the Sports Authority bankruptcy the Broncos are looking for a new stadium sponsor and half-jokingly pitched us but that's $9M or something and again, not a good use of marketing.

Dollar Store Bowl is very fitting for location


August 17th, 2016 at 12:50 PM ^

I was at that game ...we all thought it was a joke.  But funnier than the monkeys riding the border collies was the guy who'd trained them!

He spoke before the 'thing' and said it was his life 'dream come true' and sounded exactly like Pedro from Napoleon Dynamite.