"Between ESPN, TNT and NBA TV, the league’s viewership is up 32% this season and averaging 1.4 million viewers according to Nielsen, the highest start to the season since the 2010-2011 campaign...
Last week’s Golden State Warriors vs. Oklahoma City Thunder game was ESPN's most watched regular season game (3.2 million) since Christmas of 2016. TNT’s opening night broadcast between the Cleveland Cavs and Boston Celtics, while ultimately marred by Gordon Hayward’s injury, was still the second-most watched season-opening telecast in the network’s history with an average of 5.6 million viewers."
Interesting to see, especially given the NFL's concurrent decline in viewership. I know the MGoBoard generally likes to shit on the NBA, but I encourage anyone who hasn't watched recently to give it another shot this year. I can't remember a season with more compelling teams, especially in the East. The Pistons are looking good again. The Bucks have a budding superstar. The 76ers' "Process" is finally starting to show results. The Celtics look like they will give Cavs a legit run for their money. LeBron is back to playing superhero ball without Kyrie.
And even a lot of the recently bad teams have interesting pieces. Jazz rookie Donovan Mitchell (of the Louisville squad that we beat to reach the Sweet 16) had a 40 point game and has looked terrific. The Lakers are watchable again (as long as you mute the inevitable pregame and halftime Lonzo Ball discussions) with some promising young talent. The Knicks have another star in Porzingis, and THJ has played some great games for them. The Timberwolves have some really fun players to watch.
Long story long, if you're bored now that the college football regular season has ended, and you haven't enjoyed the NBA in the past, this is the time to give it another shot.