corundum

September 19th, 2017 at 5:33 PM ^

You're incredibly out of touch if you think Adidas' market surge is due to Sambas and All-Stars (although the latter is an insta-thot essential). Look up the price of an Ultraboost or Yeezy Boost, which will be hard to find for anything under resell. Adidas has limited their supply of incredibly hyped shoes but still sells them at a $200+ price tag at retail.

corundum

September 19th, 2017 at 6:22 PM ^

You can't really quantify Kanye's impact on the brand based his yeezy sales alone. They've basically put out a highly sought after product in extremely limited numbers, then released accessible products with the same technology and overall look for a slightly lower price (~$180). The Adidas brand has been living off hype the last 3 years.

corundum

September 19th, 2017 at 7:53 PM ^

Well obviously, but he asked me to back my common sense claims with data that is either sophisticated or not available to the public. I'm not going to run some statistical analysis to respond to some slappy on the board. Obviously Kanye has a huge positive influence on Adidas' sales and brand resurgence. Does Adidas have a numerical value for this influence? Most certainly. Do I have the number? No.

bluepow

September 20th, 2017 at 11:42 AM ^

Bad threads kick good threads to the black hole far too quickly sometimes (especially during the season), but indeed the real crime is poor site design.  Ironically though this creates positive feedback in the form of thread cops, which I support.

 

corundum

September 19th, 2017 at 5:29 PM ^

I think Boost will run it's course soon enough. Adidas is currently being held up by Kanye, streetwear hype, and limited supply; but in the end it still looks like disposable cooler styrofoam.